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Musa Tariq serves as Ford’s most senior creative and strategic primary brand leader, tasked with ‘inspiring and influencing’ the automotive giant’s marketing, communications, storytelling and consumer experiences. He took on the newly-created role at the start of 2017, following a string of senior marketing and digital roles at Apple, Nike and Burberry. That kind of resume underlines Tariq’s experience at the cutting-edge of iconic consumer brands — reflecting the kind of technological marketing innovation that has become pivotal for the fortunes of an automotive giant like Ford.
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