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Some professional services companies have embraced marketing and public relations with seeming reluctance; Accenture has reaped the benefits of placing the functions front and center. For the past two decades, it has been a frequent award winner (SABRE and other) in both brand-building—through some of the best corporate advertising campaigns in the sector—and thought leadership.
Roxanne Taylor has been responsible for Accenture's marketing and communications activities globally, including market development, digital marketing, social media, corporate and financial communications, industry analyst and media relations, brand management, advertising and research, for the past decade. She leads a global team of more than 900 marketing and communications professionals and serves on Accenture's global management committee. Most recently, she led the development of a new digital platform for Accenture, including a new website design with integrated social, mobile and content strategies.
Prior to being appointed to her current role in 2007, she was Accenture’s managing director of corporate marketing, including financial communications. She joined the company in 1995 as director of marketing and communications for the Financial Services practice and was promoted to partner in 2000. Before joining Accenture, Ms. Taylor held a variety of business, investor relations and marketing roles for Reuters, Citicorp, Credit Suisse and the Deak-Perera Group.
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