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Aflac’s rise from a relatively obscure Atlanta insurance company to a household name owes much to its savvy marketing approach. Just as important, though, is its commitment to an authentic purpose, underpinned by its 24-year focus on paediatric cancer and best illustrated by the My Special Aflac Duck toy robot — which has so far helped more than 4,300 children battle through cancer, by providing emotional support and helping kids open up and communicate through a troubling period.
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