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During her seven years at Sephora, Deborah Yeh has been instrumental in maintaining the company’s stature as one of the world’s most successful and innovative specialty beauty retailers at a time when retail overall is taking a hit. The focus is on making shopping as experiential and engaging as possible, for instance, Sephora’s app is complete with augmented reality capabilities that allow users to test cosmetics. The brand offers beauty classes, and has face-scanning technology that helps shoppers find products that match their skin tone.
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