Jan Runau | Influence 100

Jan Runau

Chief Corporate Communications Officer



A committed athlete who has completed an Iron Man triathlon, Runau brings a similar level of dedication to his work for Adidas. In total he has spent more than two decades with the sporting giant, helping the German giant navigate its way to the number two position in the global sporting market, after its blockbuster merger with Reebok in 2006.

Runau has held numerous PR roles at Adidas, and now oversees all corporate PR and internal communications for the group and its brands, including Reebok. A journalism graduate, Runau worked at several German newspapers before joining Adidas in 1991.

Can you share a moment in your career when you saw PR's direct impact on business performance?
I see it almost every day.

What do you love about this industry?
You see the results – good or bad – of your work every day.

What most frustrates you about this industry?
Internal complexity.

What are the communications industry's biggest challenges and opportunities?
Opportunity: reputation is at the core of business success. Challenge: cutting through the social media clutter.

How do you relax or change pace when you're not at work?
Doing sports.

Can you share a book/movie/TV show/podcast that teaches a valuable lesson about PR?
Emilio Galli-Zugaro’s “The Listening Leader”

If I wasn't working in marketing/communications, I would be...
Teaching tennis to kids.