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Levi Strauss credits itself as the maker of the “quintessential American garment” — which is, of course, the blue jean. But CEO Chip Bergh (who McGinnis reports to) is the first to say “it takes more than our strong enduring brands” to succeed. For example, the firm is partnering with Google to design smart clothes and the company is continuing to showcase its sustainability mission, in addition to work being on the forefront of social issues.
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