Steve Thomas | Influence 100

Steve Thomas

Head of Group Branding & Communications
Hong Kong



Steve Thomas leads corporate communications and brand for AIA Group, the largest independent publicly listed pan-Asian life insurance group, with operations in 17 markets in the Asia-Pacific region. Accordingly, he oversees one of the region’s broadest communications remits, leading strategy and stakeholder engagement, serving as chief media liaison and aiming to convey a compelling narrative around AIA’s key reputation drivers — performance, strategy, leadership and major growth initiatives.

It is a role that has taken on added importance in recent months as AIA reshapes its communications around a new brand promise that focuses on ‘healthier, longer, better lives’.

Thomas’ experience as one of Asia’s most experienced financial services communicators stands him in good stead for the role. Before joining AIA, he spent seven years as head of corporate affairs for Citigroup in China, based in Shanghai. Prior to his role at Citi, he worked at Burson-Marsteller in Melbourne and Hong Kong.