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Against the backdrop of Covid-19 and economic, geopolitical and societal upheaval, major corporations are facing more intense public and media scrutiny than ever. And their senior communications and PR executives are expected to deliver more than ever, faster than ever. Meanwhile, smart CEOs know that a trusted communications advisor is not only integral to reputation and business transformation, but is business critical in such uncertain times. If nothing else, this year has elevated the importance of the communications function — and the 100 names on our 2020 list provide ample evidence of this recognition.
Read more about the methodology used to identify the Influence 100 here.
Beatriz Perez
Intelligence and insight from across the PR world.
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