Barbara Schädler | Influence 100

Barbara Schädler

Head of Group Comms 



Barbara Schädler may only have joined Roche a few months before the coronavirus hit, in her first foray into pharmaceutical comms, but she has garnered real insight into her new sector and the multiple global communications challenges around the development of vaccines and treatments during the pandemic impressively quickly.

Schädler seems to impress wherever she goes: as she left her previous role at European electric company E.On, chief executive Johannes Teyssen said she had “significantly enhanced the company‘s public reputation as well as employee involvement” in her three years with the firm. Schädler has joined E.On from Lufthansa, where she spent three years as SVP of communications. Before joining the airline, Schadler was global communications SVP at SAP. She was also the CEO and founder at Impact Consult, and has worked at Fujitsu Siemens and the German Ministry of Finance.

As head of global communications at the world’s largest biotech, Schädler is a member of its Extended Executive Committee, and is also a founder member of Global Women in PR Deutschland.