Chris Leong | Influence 100
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Chris Leong

CMO 
Schneider Electric
Hong Kong

 

 

After joining Schneider in 2012, Asia-Pacific marketing veteran Chris Leong was named global CMO and ExCo member at the industrial company in 2015. It is a role that gives Leong a broader remit than most, including brand impact, marketing engagement, digital customer experience, communications and sales operations — but also reflects her years of experience, which have included senior marketing and business leadership roles. 

At Schneider, for example, Leong previously led a high growth area across the region, while at her previous posting at Nokia, she oversaw the company’s operations across China, Japan and Korea after earlier serving as global marketing SVP, complete with a $1bn budget. 

Leong made the shift to client side after more than a decade with advertising agencies in Asia. As she has said in previous interviews, Schneider is “the world’s biggest invisible brand”, helping Leong articulate the company’s ‘Life is On’ positioning.