Dominique Wood-Benneteau | Influence 100
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Dominique Wood-Benneteau 

Director of Communications, Group & France 
Carrefour
France

 

 

 Dominique Wood-Benneteau joined French multinational retailer Carrefour in its highest-ranking communications role in August 2018, as Laurent Glépin, Carrefour’s former group executive director of communications, moved agency-side into a new life as a VP at Publicis Consultants after only one year in the role.

Wood-Benneteau joined the company – one of the largest supermarket chains in the world – at a time when it was facing a slowdown in sales. She arrived from Air France-KLM Group, where she was communications director. She had previously steered comms for France-based international transport operator Transdev, after starting her career in consultancy, including 12 years as general manager of Havas marketing and advertising agency W&cie.

Supermarkets have been one of the few fortunate sectors in the current pandemic, and sales at Carrefour are looking healthy. Nevertheless, the chain is not being complacent in terms of marketing and reputation, from recently rebranding its white label value range as Simpl, to launching an initiative to enable customers to donate to essential aid in Lebanon following the Beirut tragedy.

What are the comms industry's biggest challenges and opportunities in the year ahead?
Contribute to consolidate customers’ confidence in the brand.

How have you switched off from work and maintained wellness in lockdown?
I haven't.

If I wasn't working in marketing/communications, I would be...
In politics.

Sum up 2020 in one word.
Challenging.