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As the key digital leaders at Brazilian oil giant Petrobras, Patricia Malavez certainly has her work cut out in terms of modernizing one of the country’s key global players. But Malavez clearly has the ideal background for the role, which she took on last year. Prior to Petrobras, the former journalist spent more than a decade with Brazilian mining giant Vale, where she overhauled the digital strategy, including websites, social media, content marketing, data analysis, advertisement campaigns, development of mobile apps and games, VR videos, AI projects and internal strategy.
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