Sabia Schwarzer | Influence 100
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Sabia Schwarzer 

Global Head of Communications & Responsibility 
Allianz 
Germany

 

 

 Sabia Schwarzer is viewed as one of the best of a new breed of German communicators, challenging a PR landscape that is often typified by a reluctance to take risks, and was honoured with an Outstanding Individual Achievement SABRE Award at the virtual EMEA ceremony in June this year. 

She took on the top communications job at Allianz in 2015, filling the shoes of 23-year corporate communications head Emilio Galli Zugaro. Her elevation came after spending two decades with the insurance giant in a variety of senior marketing and communications roles across the world, including as head of communications for North America for 14 years, being a board member of the Allianz Foundation, and as head of communications for Asia Pacific.

Schwarzer acts as a coach and “sparring partner” for the group CEO and senior executives and is a firm advocate of a robust social media strategy and data analytics, including developing and monitoring meaningful KPIs across all media and communications activities. 

She is now responsible for global communication and environmental, social and governance (ESG) strategy for the Allianz Group, managing a global team of communicators and corporate responsibility professionals; this year, the team faces the additional challenge as part of an insurance sector facing increasing Covid-19-related claims from businesses and individuals.