Sarah Gavin | Influence 100
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Sarah Gavin 

VP Global Comms & Corporate Brand 
Expedia 
US

 

 

2020 may well be the worst year that the travel industry has ever experienced, resulting in unprecedented challenges for online travel giant Expedia, which is cutting staff as it attempts to reduce spending. All of which has considerable implications for Expedia’s reputation, which is overseen by VP Sarah Gavin, who leads corporate communications, corporate brand experiences & events, reputation readiness & response and employee communications.

Gavin’s decade-long tenure with the company will likely stand her in good stead during the current turbulence. She previously oversaw public relations for Brand Expedia, where she led influential programs across press and bloggers, financial communications, crisis communications, and social media programs. Prior to joining Expedia Group, Gavin served as Vice President at WE Communications where she was a top leader on Microsoft accounts including Windows, Office and the browser.