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Nontokozo Madonsela, one of our EMEA Innovator 25 for 2019, is known as something of a firebrand in the South African marketing world. Her 20-year career has been defined by an uncompromising commitment to delivering smart, innovative and memorable marketing across a range of industries.
Can you share a moment in your career when you saw PR's direct impact on business performance
Working in financial services, PR plays such a critical role in our comms. We have had to communicate about Covid related matters clearly and regularly. Trust and transparency in our business is a key value. Over and above this our PR teams have handled brand messages to levels we haven't seen before, showing up more creatively in a traditional and grey industry.
What are the communications industry's biggest challenges and opportunities in the year ahead?
We are going to see the impact of Covid for the next two to three years. We need to show up as businesses with empathy in our communication. Our people are dealing with loss in a variety of ways, brands need to show heart. The other challenge is that the economy is not going to recover soon, so budgets will remain tight. The communications industry needs to show value to the business.
How have you switched off from work and maintained wellness in lockdown?
Regular exercise, quality time at home with my loved ones , frequent journaling to clear my mind and lots of wine (of course).
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through this year or provided inspiration?
The Playbook (Netflix) and The Culture Code by Daniel Coyle.
If I wasn't working in marketing/communications, I would be...
A travel photographer.
Sum up 2021 in one word.
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