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In July of 2020, Kimberly-Clark named Alison Lewis to the newly-created position of chief growth officer, a title that in this case is more than just a fancy new term for chief marketing officer. Lewis has responsibility for leading the global marketing team and building marketing capabilities, and also for overseeing the corporate research and engineering team on creating “consumer-inspired innovation”—an unusually broad portfolio.
Lewis reports to Mike Hsu, chief executive officer, and is also a member of Kimberly-Clark's global executive leadership team.
She joined the consumer products giant from Johnson & Johnson, where she had served as chief marketing officer of the global consumer business since 2013. Prior to J&J, she was chief marketing officer, senior vice president, North America at The Coca-Cola Company, and before that held several brand management roles at Kraft Foods.
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