Conny Braams | Influence 100 2022
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Conny Braams

Chief Digital & Commercial Officer

In December 2019, Unilever announced long-serving executive Conny Braams would be its new chief digital and marketing officer, filling the gap left by the departure of Keith Weed a year earlier. Braams joined Unilever in 1990 as a marketing trainee and has held a variety of marketing leadership and general management roles across European and Asian markets. Before her promotion, she was EVP, Unilever Middle Europe, responsible for Unilever’s business in DACH, Nordics, Italy and the Benelux region.

Earlier this year she dropped ‘Marketing’ from her job title to reflect the expansion of her role into global sales, and as Unilever as a whole ushered in a new operating model putting day-to-day marketing into the hands of category heads.

Braams was previously EVP Benelux and Home Care Europe, where she led the digital and marketing transformation of Unilever’s business, and before that, grew the Unilever Food Solutions business as EVP for Asia, Africa and Middle East between 2010 and 2016.