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After a 20-year career in major advertising agencies, Jill Kramer joined Accenture as global brand MD in 2016, before becoming chief marketing and communications officer last year. Kramer brings a specific focus on bringing the management consultancy’s stories to life, an ability that she partially credits to her background as a weekend weather girl in Amherst.
And those stories, according to Kramer, must be as internal-focused as external. Indeed, at Accenture, Kramer has called for a rebalancing of the time and financial investment that is devoted to external audiences versus internal communities. That has been a key element in Accenture’s own repositioning since she arrived, which includes a new purpose — to deliver on the promise of technology and human ingenuity via the ‘Let There Be Change’ tagline.
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