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As an iconic company adapting to the 21st century automotive industry, Ford has made some high-profile moves since Mark Truby assumed the job of CCO in May 2017 as part of a management shakeup resulting from a two-year slump. Demand is building for new products including the electric Mustang Mach-E and Bronco Sport, both of grew out of the company’s turnaround plan that includes no longer making traditional sedan models, as a means of cutting costs while focusing on SUVs. In another sign of the times, the company launched Ford Autonomous Vehicles, a new organization charged with accelerating its AV business to capitalize on market opportunities.
With those kind of moves Ford is destined to stay in the limelight, with Truby at the helm of communicating the continued evolution of the 116-year-old company whose Model T opened up car travel to middle-class Americans.
Truby was tapped to lead Ford’s communications after a decade in comms roles with the company. He was a Detroit Free Press business editor before that.
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