Blanca Juti | Influence 100

Blanca Juti

Chief Corporate Affairs & Engagement Officer



An anthropologist by training, with a Doctor of Philosophy from Cambridge University and an MBA from Dallas University, Blanca Juti was appointed as chief corporate affairs and engagement officer for L’Oreal in January 2021. The multilingual Mexican and Finnish national has worked and lived in many countries across the world, and moved to France to take up her new role.

She joined the firm – whose brands include Lancôme, Yves Saint Laurent, Kiehl’s, Giorgio Armani, Maybelline, Essie, Garnier and Décleor along with a ‘miracle’ £10 serum that’s said to make wrinkles virtually disappear – from Heineken, where she had been chief corporate affairs officer since 2016, leading the group’s global communications, public affairs and sustainability teams. At L’Oreal, Juti replaced Lucia Dumas, who moved on after three years.

After spending five years as the cultural attaché for the Mexican Embassy in Finland, Juti joined the Nokia Group in 1998 as head of corporate communications for Latin America and was subsequently appointed head of investor relations. She was with the firm for 14 years, rising to vice president of marketing with responsibility for an €11 billion mobile phone business in 150 countries. Between Nokia and Heineken, Juti was chief brand officer at Rovio, owner of the Angry Birds gaming brand.