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In January 2022, French multinational utility company Engie launched a new brand campaign featuring the children of group employees. At the helm of this strategy was Dominique Wood-Benneteau who joined Engie in January 2021 after a stint with retailer Carrefour in its highest-ranking communications role. She described the move as ‘marking a shift from what is done in the industry’ and said ‘internally this generated strong levels of engagement’. She added that the subtext was the group is working towards a low-carbon world for future generations.
Wood-Benneteau knows a thing or two about the importance of a low-carbon future, having previously worked at Air France-KLM Group, where she was communications director. Before this she steered comms for France-based international transport operator Transdev, after starting her career in consultancy, including 12 years as general manager of Havas marketing and advertising agency W&cie.
She sees corporate comms as a link between company strategy, internal and external and she’s a great believer in gaining experience both agency and client-side, saying a good communicator is a professional who knows both worlds.
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