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Facing a surging demand for its Covid vaccine in June 2021—as well as all the issues surrounding vaccine hesitancy—pharma giant Moderna needed an experienced healthcare communications professional at the helm of its communications team, and turned to Kate Cronin, former Ogilvy Health CEO as its chief brand officer, responsible for guiding its communications at a time of immense growth.
Cronin assumes the newly created role after 17 years at Ogilvy, having been appointed CEO of integrated agency Ogilvy Health in 2020. Cronin previously held a number of roles within Ogilvy including Ogilvy Public Relations global healthcare practice lead, managing director of Ogilvy PR’s New York office, and co-president of Ogilvy Health in the US. During her tenure, she led campaigns for some of Ogilvy’s largest health clients including BMS, Boehringer Ingelheim, Merck and Pfizer.
Prior to Ogilvy. Cronin held roles in healthcare public relations at Porter Novelli and specialist agency Wang Associates.
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