Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
Enter PRovoke Media's 2025 Global 250 Agency Ranking; Agencies of the Year; and Best Agencies to Work For competitions now.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn annual study of Asia-Pacific in-house communications professionals.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
PRovoke Media's editorial series published in collaboration with partners.
Barbara Schädler joined Roche in October 2019, just a few short months before Covid changed the world. While this was her first foray into pharmaceutical and diagnostics communications, after nearly five years, she fully understands the global communications challenges and opportunities surrounding the healthcare industry across both pharmaceuticals and diagnostics and has led Roche communications through the pandemic.
Schädler seems to impress wherever she goes: as she left her previous role at European electric company E.ON, chief executive Johannes Teyssen said she had “significantly enhanced the company‘s public reputation as well as employee involvement” in her three years with the firm.
Schädler had joined E.ON from Lufthansa, where she spent three years as SVP of communications. Before joining the airline, Schädler was global communications SVP at SAP. She was also the CEO and founder of Impact Consult, and has worked at Fujitsu Siemens and the German Ministry of Finance.
As head of global communications at one of the world’s largest healthcare companies, Schädler is a member of its Extended Executive Committee, and is also a founding member of Global Women in PR Deutschland.
Can you share a moment in your career when you saw PR’s direct impact on business performance?
Yes, rebuilding Lufthansa's reputation after the GermanWings crash and of course during the Covid pandemic when Roche significantly contributed to people’s health. Communications has had a pivotal role in educating all of our audiences around this and building trust in our industry.
What are the communications industry's biggest challenges and opportunities in the year ahead?
Data-driven insights: the availability of data and advanced analytics provides communication professionals with valuable insights into audience behaviour, preferences, and sentiment. By leveraging insights, we can make smarter choices, refine our communication strategies, drive engagement and measure the impact of our efforts more effectively.
What have you most admired about this industry over the past years?
Crisis communication: many organizations and communication professionals have been recognised for their effective crisis communication strategies during challenging times, such as the Covid pandemic. Clear, transparent, and timely communication has been crucial in disseminating critical information, promoting public health measures, and maintaining trust.
What has most disappointed you about this industry over the past year?
We all contribute by far too often to the noise in the world instead of really engaging with our audiences. I strongly believe that less is more.
How have you switched off from work and maintained wellness over the past year?
Sports, my family and my friends, and cooking.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through the past year or provided inspiration?
‘The Kite Runner’ by Khaled Hosseini.
If I wasn't working in marketing/communications, I would be...
Traveling around the world!
Intelligence and insight from across the PR world.
About PRovoke Media Contact Us Privacy & Cookie PolicyWe feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]
Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap© Holmes Report LLC 2025