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After 16 years in brand comms at Diageo, including eight years in the drinks giant’s top communications role, global brand and communications director, Dominic Redfearn took on what must currently be one of the most challenging roles in in-house comms last September. When he joined under-the-spotlight oil and gas company Shell to lead strategic communications, he was keen to underline the role he – and his controversial new employer – would play in the crucial transition to net zero energy.
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