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Eighteen-year Nike veteran KeJuan Wilkins was named chief communications officer of the sportswear giant in 2023, after previously leading global corporate, consumer and employee communications. Succeeding 24-year veteran Nigel Powell, Wilkins has some reasonably-sized running shoes to fill, at a company that is no stranger to tackling complex communications challenges.
Wilkins brings considerable experience to the role, from a career that spans Nike, Reebok and the New York Knicks. Like Powell – who convinced Nike to keep Colin Kaepernick – Wilkins has also navigated controversial situations with aplomb, most notably when he led communications around Nike’s decision to cut ties with South African sprinter Oscar Pistorius, as well as when the company stopped producing Livestrong products during Lance Armstrong’s doping scandal.
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