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The rise of Chinese fast-fashion giant Shein has not been without its public affairs challenges, a responsibility that falls squarely on the shoulders of Leonard Lin. The Singapore national has led served as Singapore general manager and global head of public affairs since 2022, a critical role given Shein’s growth to become the world’s largest fashion retailer.
Lin brings almost a decade of experience with Temasek to his position, where he held senior roles across a range of portfolio areas, including international policy and public affairs. Prior to Temasek, Lin built considerable strategic and policy savvy at Singapore’s Ministry of Defence, particularly in the area of defence policy.
Intelligence and insight from across the PR world.
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