Ramiro Prudencio 

Partner, Global Director of Communications   
McKinsey & Co
UK

Ramiro Prudencio has overseen communications at McKinsey & Company for the past four years, after spending two decades at BCW and Burson-Marsteller (now Burson). As McKinsey's global director of communications, Prudencio leads the company's reputation and engagement with clients, the business community, media, civil society and other stakeholders. He also supports McKinsey clients on issues of institutional reputation, transformation communications, M&A, and private equity, as well as being a faculty member for McKinsey’s professional development program and a member of McKinsey’s Hispanic Latino Network steering committee.

During his agency career, Prudencio served as CEO for Burson’s Latin America region and, subsequently, for the EMEA region. He was also a member of the firm's exco and led client engagements focused on public affairs, crisis response and recovery, corporate issues and reputation management. He began his career as a legislative aide in the US Congress.

As Brunswick Group senior partner Don Baer – who was Burson-Marsteller CEO during Prudencio’s tenure – told PRovoke Media when Prudencio received his Individual Achievement SABRE Award this year: “Across his entire career, Ramiro has stood out for blending into one extraordinary leadership style two of the most essential elements for sustained success in this field: His devotion to collegiality built on deep respect for everyone he works with and his ceaseless commitment to turning thoughtful possibility into genuine impact for those who count on him for results.

“From his days in Washington, DC, to Latin America and Miami, to London, and as a star consultant, agency leader and an integral part of McKinsey’s executive team, Ramiro has always kept his eye on achieving excellence and helping those around him reach for and accomplish more than they thought was possible. He is one of the very best in this entire field.”

Can you share a moment in your career when you saw PR's direct impact on business performance?
Repeatedly through my career, seeing the impact of rebuilding trust and value in the aftermath of reputational issues.

What are the communications industry's biggest challenges and opportunities in the year ahead?
Managing the incorporation of AI tools, upskilling teams, and driving real organizational value.

What have you most admired about the communications industry over the past year, and what has disappointed you?
Resilience in the face of economic and geopolitical turbulence – we continue to be central to organizational success. We are helping organizations navigate a period of (nearly) unprecedented challenge and disruption, and elevated societal expectations. Disappointed in how we've failed to articulate the value of ESG.

What work from your team are you most proud of over the past year?
Our ESG report.

How have you switched off from work and maintained wellness over the past year?
Time with family and long rides on a road bike.

Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through the past year or provided inspiration?
Goalhanger's ‘The Rest is History’ podcast.

If I wasn't working in marketing/communications, I would be...
A travel writer!