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India’s largest private sector corporation has become a symbol of the country’s booming economy, with interests across energy, retail, entertainment, telecommunications, mass media and textiles. Accordingly, Rohit Bansal’s role as Reliance Industries’ (RIL) top communicator is more pivotal than most, working, as he puts it, “at the intersection of media, reputation, strategy and common sense.”
Bansal, who is also a mentor at JioGenNext, was ranked first among India’s 100 most important PR professionals, following more than a decade at RIL. He previously worked as one of India’s leading editors at the Indian Express and Zee, and continues to hold advisory and board roles at several media roles. Bansal also spent five years at law firm Hanmurabi & Solomon, advising C-suite executives on policy, India entry and the media.
Can you share a moment in your career when you saw PR's direct impact on business performance?
The Supreme Court of India took note of multiple media stories triggered by us explaining large scale deviation in statutory compliances by incumbent telcos and slammed a multi-billion-dollar fine on them.
What are the communications industry's biggest challenges and opportunities in the year ahead?
Making friends with responsible AI and upskilling accordingly.
What have you most admired about the communications industry over the past year, and what has disappointed you?
Interconnecting opportunities on neutral platforms (admired).
Not giving back enough, talent pipeline, climate change (disappointed).
What work from your team are you most proud of over the past year?
Maintaining Reliance’s highest earned media salience in India.
How have you switched off from work and maintained wellness over the past year?
By signing up for courses in artificial intelligence and an Executive Doctoral at the Indian School of Business, Hyderabad.
Which book/movie/TV show/podcast/playlist/other cultural source has helped you get through the past year or provided inspiration?
Daniel Kahneman’s ‘Thinking Fast and Slow’.
If I wasn't working in marketing/communications, I would be...
A field ranger in Corbett National Park.
Intelligence and insight from across the PR world.
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