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Tina Kardum Funnemark is one of only nine members of the Inter IKEA Group management team, responsible, as CCO, for communications across the group and its companies. She’s now been at IKEA for 14 years, previously working in senior corporate comms and marketing roles across its retail and systems divisions, in the Netherlands and Sweden, before moving into the top group-wide communications job in 2021.
Before joining IKEA in 2012, Kardum Funnemark led press and PR at Swedish insurance group Länsförsäkringar for five years, and before that she was Nordic PR and brand manager at Nestlé Nutrition, primarily for its baby food products.
Can you share a moment in your career when you saw PR's direct impact on business performance?
Cautiously, it’s hard to point to one specific moment. But not the least in crisis comms.
What are the communications industry's biggest challenges and opportunities in the year ahead?
To show the business impact on what we do. Measure and follow up.
What work from your team are you most proud of over the past year?
I am proud of my team every day in the work that they do!
How have you switched off from work and maintained wellness over the past year?
Exercise.
If I wasn't working in marketing/communications, I would be...
I have my dream job.
Intelligence and insight from across the PR world.
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