Jørn Lyseggen | The Innovator 25
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Jorn Lyssegen

The Innovator 25: Jørn Lyssegen

Founder & CEO, Meltwater

London / San Francisco

Planning & Analytics

 

Lyssegen’s vision and persistence have turned a Norwegian clippings company into one of the world’s largest digital players. Meltwater’s startup mentality and aggressive ambition may not be to everyone’s taste, but Lyssegen’s focus, and flair for innovation, is unquestionable. A true entrepreneur, Lyssegen founded Meltwater with just $15k in 2001, and has since grown the company to more than 50 offices and 800 employees. He is also a patent holder with four start-ups, and has two trade sales and one IPO to his credit.

In what area of marketing/PR do you see the most innovation?
Social media & online marketing.

How would you describe the communications/PR industry’s level of innovation?
About the same as other marketing disciplines.

Where do you see the greatest opportunity for marketing & PR to become more innovative?
Social media & online marketing.

Who most influences how innovative a brand’s marketing/PR is?
CMO

How do you define innovation?
Address old and new use cases with new solutions.