The Innovation SABRE Awards — North America 2020
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In this era when so many PR campaigns are built around changing behavior to make the world a better place, The Public Good Projects designs and implements large-scale behavior change programs for the public good. PGP, however, selects its work based on three criteria: will it advance public health, will it create change at a large scale, and will it be rigorously evaluated. Smyser holds a PhD and masters in public health with an emphasis in health communication. He has spent his career designing behavior change programs and social marketing campaigns, including well-known anti-tobacco initiatives.
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