The Innovation SABRE Awards — North America 2020
Showcase your innovation. Don't miss your last chance to enter November 4!
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In the 14 years since launching Costa Rica’s Próxima Comunicación, Karla Chaves Brenes has emerged as a leading champion of sustainability, and putting environmental protection at the center of companies’ agenda. Her hallmark initiative is ecoins, the first virtual currency that awards doing the right thing for the planet. Individuals receive ecoins in exchange for bringing recyclables to designated collection centers; Participants can exchange the coins for discounts on products and services. The program was launched in 2018 in partnership with the Costa Rica Ministry of Health, companies (Pepsico Latin America is the regional sponsor) and nonprofits. This year will see the launch of the ecoins project in Panama, Peru, Guatemala, Honduras and El Salvador. It will extend to Jamaica, Columbia and Argentina in 2020.
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