Cristina Hernandez | The Innovator 25 EMEA 2020

Cristina Hernandez

Managing Partner

MAS Consulting

Over the past decade, Cristina Hernandez has led the transformation of MAS Consulting from a public affairs boutique into the most awarded agency in Spain and one of its key PR players. She puts her success at MAS down to three pillars: “excellence, innovation and results.” Hernandez brings an unusual mindset and approach to the communications industry and corporate reputation, having a background in strategic business consultancy at Accenture and KPMG. She joined MAS as an account director, working her way up to partner and then managing partner two years ago, leading the agency across Spain as well as the Madrid office. Before joining MAS, Hernandez was CEO of Spanish political and business consultancy The Pass Group.