Gaurav Poola | The Innovator 25 Asia-Pacific 2022
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Gaurav Poola

Head of Performance Hub (Tech & Analytics)
Zeno Group


Singapore


 
The brains behind Zeno Group’s industry-leading approach to using data analytics in communications, Gaurav Poola oversees a team of five specialists in Singapore, providing services to Zeno’s regional teams. Here, he champions a data-centric approach and innovates across several dimensions of the business. His contribution has been instrumental to Zeno’s 37% growth across APAC and whopping 60% in Singapore specifically. The data and analytics team also hit a watershed moment when they secured key standalone media intelligence remits from top Zeno clients Lenovo and UPS. Data and analytics projects grew by 30% this year, and now contribute to 10% of Zeno’s overall revenue in Singapore. 

The approach taken by Poola and his team takes the guesswork out of previously grey areas like influencer selection, and also allows campaigns to be tweaked both in content and frequency in response to the numbers.
Poola, a self-described digital data enthusiast, joined Zeno from Wunderman Thompson, where he was a data consultant. He began his career as a systems engineer at India’s Infosys Technologies Ltd.