World's Best PR Campaigns of the Decade | Holmes Report

PR Campaigns of the Decade

Campaigns of the Decade We're ranking the world's best PR campaigns of the decade, based on SABRE winners and our Global Creative Index. Please find the top 10 as voted by the public below, out of our 16 initial selections. [Scroll down for more info on each of the campaigns]. Meanwhile, you can find Paul Holmes' ranking here

The People's Vote

You voted, and we listened. After tallying the scores, here are the top 10 Campaigns of the Decade according to our readers:

9 (=)
Lifebuoy School of 5 Hand Washing Campaign — Lifebouy with Apex Porter Novelli
Second Life Toys — Green Ribbon Project Committee with Dentsu

8. IBM's Jeopardy!: Winning Computer Watson Scores Big as Business Innovator — IBM

6 (=)
REI #OptOutside — REI with Edelman 
The Launch of Shwopping — Marks & Spencer with Unity

4 (=)
Aflac "Outducks" a Reputational Deficit — Aflac with FleishmanHillard, Ken Willis Inc., Carol Cone On Purpose and Marina Maher Communications
Grohe Green Mosque — Grohe with Memac Ogilvy

2 (=)
Always #LikeAGirl: Turning an Insult into a Confidence Movement — P&G Always with Leo Burnett and MSL
Protect her Wings! — MSD Romania with Rogalski Damaschin Public Relations

1. "Born Again" Simulator — Norad with Gambit H+K Strategies & Dekode

Scroll down to view the campaigns

View the 16 shortlisted campaigns here:

Sinopec’s HK Plastic Pellets Crisis Management — download PDF