PRovoke Media 03 May 2023 // 10:42AM GMT
NEW YORK — Allison+Partners was named overall North American Agency of the Year at last night's SABRE Awards ceremony, after landing Midsize Agency of the Year honors, ahead of H+K Strategies, MikeWorldWide, Ruder Finn and Zeno Group.
The award recognized Allison's impressive North American and global expansion, sustained campaign innovation and best-in-class culture, delivering 22% growth in 2022.
Meanwhile, Prosek Partners was named Specialist Agency of the Year after also winning Financial Agency of the Year. In addition, Ketchum was named Large Agency of the Year for the first time in the Omnicom PR Group's history.
This trio was recognized alongside 10 other Agencies of the Year at last night's North American SABRE Awards, the 22nd edition of the New York event. Full analysis of all Agency of the Year winners and finalists can be found at the links below. SABRE Awards winners can be found here.
2023 North American PR Agencies of the Year
Large Agency of the Year: Ketchum
Midsize Agency of the Year: Allison+Partners
Small Agency of the Year: Lippe Taylor
Boutique Agency of the Year: Cura Strategies
Canadian Agency of the Year: H+K Strategies
Consumer Agency of the Year: Citizen Relations
Corporate Agency of the Year: BCW
Creative Agency of the Year: MSL
Digital Agency of the Year: Highwire
Financial Agency of the Year: Prosek Partners
Healthcare Agency of the Year: Spectrum Science
Public Affairs Agency of the Year: Global Strategy Group
Technology Agency of the Year: PAN Communications
The 2023 North America PR Agencies of the Year are the result of an exhaustive research process involving more than 150 submissions and 50 virtual meetings with the best PR firms across the US and Canada. With public relations firms increasingly called on for a broader range of capabilities, deeper strategic counsel and stronger social impact, there was a noticeable uplift in fee income and the quality of work across all categories. Accordingly, many contenders failed to make the shortlist this year, despite reporting creditable growth numbers.
In addition, rising fee income levels meant that the parameters for Agency of the Year size categories have been revised. Large firms now report upwards of $175m in North America; Midsize are between $51m and $174m; Small agencies are $15m to $50m; and Boutique players report fee income of less than $15m.