PRovoke Media and NowGoCreate, in conjunction with FleishmanHillard, are launching the eighth edition of their landmark survey into creativity in the PR industry.

This year's study comes two years since the outbreak of Covid-19, which formed the focus of last year's Creativity in PR study

With the PR profession more important than ever in helping governments, brands and individuals communicate, the 2022 study will renew the focus on how creativity has changed during the past two years. Specifically, it aims to examine whether the industry is consolidating the creative gains it made during the first 12 months of the Covid-19 crisis, and how the trends driving earned first creative are changing. 

The survey will also continue to analyze the PR industry's efforts to win the war for ideas, in a world where traditional boundaries between brand-building disciplines are breaking down fast. And it will investigate creative talent and hiring trends in detail.

The 10-minute survey can be accessed here — all respondents are welcome. Final deadline is 2 May.

The study is co-authored by PRovoke Media and creative training consultancy Now Go Create.