SAN FRANCISCO AND LONDON — Chris Paxton, a specialist in insights-based strategy, is stepping down from his role as The Leading Edge’s EMEA chief executive to become Hotwire’s first chief strategy officer.

Paxton starts the new job on February 4 in London, and will serve as a member of Hotwire’s global leadership team. He is charged with leveraging his insights expertise to deliver strategies and communications to Hotwire clients.

Among Paxton’s tasks is strengthening the ties between Hotwire and The Leading Edge, its sister insights and strategy consultancy within the Enero group. Additionally, he will assume leadership of Hotwire’s existing strategy and marketing services group, which he will head with US-based executive VP, Sahana Jayaraman.

"We’re focused on challenging the established agency order using our size and skills as a not-so-secret weapon. We’re the right size to provide an alternative solution for clients looking for fresh thinking to their business and communications issues.” said Barbara Bates, Hotwire’s Global CEO.

“The appointment of Chris to this newly created role signals our commitment to deliver the right level of strategy and business counsel to our clients. I’m delighted he’s joining our leadership team at this exciting time for Hotwire.”

At The Leading Edge, Paxton built a team of global strategists to help evolve the agency from an insights business to a truly global strategy agency. He has worked with brands including Nokia, Sony, Nestle, Bayer, McDonalds, Vodafone and AB InBev.