As disciplines converge, demonstrating what makes you different is more important than ever

We have entered the Age of Convergence, an era in which all of the marketing and communications disciplines are competing to play the lead role and add the most value to their organizations and clients.

Inside corporations, nonprofits, and government agencies, communications professionals must prove their value daily, demonstrating that they are just as creative, just as strategic, just as proactive as their counterparts in marketing--and demonstrating that they can add just as much value to the organization's bottom line.

In the agency world, public relations firms are competing not only against one another but also against ad agencies, digital specialists, even management consultancies. They need to show that they are at least the equal of these other firms in terms of delivering insight, multiplatform content, and engagement.

Fortunately, we are also entering the Age of Relationships, an era in which creating, nurturing, and leveraging stakeholder relationships is of critical importance to all organizations and all those who occupy the C-suite. And this is PR's sweet spot, the special ingredient that differentiates us from all of those competing disciplines and gives us the edge when it comes to creating meaningful connections, building trust and credibility, and truly engaging with consumers and other stakeholders.

The SABRE Awards have always been about engagement, credibility, and relationship building. Now more than ever you need to be able to demonstrate your credentials in these areas, and the peer reviewed endorsement of your abilities that SABRE provides is increasingly valuable. Benchmark your work in the world's biggest PR awards competitions, spanning North America, EMEA, Asia-Pacific, South Asia, Africa and Latin America. 

Access all SABRE-winning case studies via our WARC partnership here.

2021 Events

2021 Asia-Pacific SABRE Awards
September 15: Virtual Award Ceremony

2021 Latin America SABRE Awards
September 28th: Virtual Award Ceremony

Recent Events

2021 South Asia SABRE Awards
Winners

2021 EMEA SABRE Awards
Winners
IN2 Winners

2021 Africa SABRE Awards
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2021 North America SABRE Awards
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2021 Innovation SABRE Awards
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2020 Global SABRE Awards
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2020 Asia-Pacific SABRE Awards
Winners

2020 Latin America SABRE Awards
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2020 Africa SABRE Awards
Winners

2020 EMEA SABRE Awards
Winners
Highlights

2020 North America SABRE Awards
Winners
Highlights

2020 IN2 SABRE Awards North America
Winners
Photos

2019 Global SABRE Awards
Winners
Photos

2019 Asia-Pacific SABRE Awards
Winners
Photos

2019 Latin America SABRE Awards
Winners
Photos

2019 South Asia SABRE Awards
Winners
Photos

2019 EMEA SABRE Awards
Winners
Photos

2019 IN2SABRE Awards EMEA
Winners
Photos

2019 Africa SABRE Awards
Winners
Photos

2019 North America SABRE Awards
Winners
Photos

2019 IN2SABRE Awards North America
Winners
Photos