In2 SABRE Awards Winners

Experiential Marketing

Best in Live Events
Winner:

• TfL x PlayStation 5: London Underground takeover to launch PlayStation 5 — PlayStation UK with Red Consultancy

• Signsbury's — Sainsbury's with Hope&Glory
• The ADNOC Youth Forum 2020 - a Gamified Approach to Youth Engagement — Abu Dhabi National Oil Company
• The Climate Store — Felix with Prime Weber Shandwick
• Xbox - Dreams Within — Xbox with Edelman, UK & Ireland

Best in Online/Virtual Events
Winner:

• The Power of One. AstraZeneca’s One International Annual Leadership Meeting — AstraZeneca with GCI Health

• #WirliebenMittelstand – Supporting SMBs During the COVID-19 Pandemic — Facebook Germany with APCO Worldwide
• ASICS Virtual Innovation Summit — ASICS with Edelman, UK
• Future Seascapes — Lloyd's Register with The Romans
• Your Walnut Time (Tu Momento Nueces) May 4th to May 15th, 2020. — California Walnuts with Atrevia

Best in Digital Promo & Activation
Winner:

• The world’s most beautiful gaming experience. — Ubisoft Nordic with PR-operatørene with Kite communication & event

• Completed It Mate: Helping Papa John’s ‘Level Up’ in Lockdown — Papa John's with W Communications
• Norwegian Space Travel — Visit Norway with Trigger Oslo
• Talent in Isolation — NGO Dive maky with SKPR Strategies
• UBS Women`s Wealth Academy — UBS with Farner Consulting

Best in Sponsorships
Winner:

• No limits / Uten Grenser — Hennig-Olsen Is with Nucleus

• Dutch Dance Quiz — Nationale-Nederlanden with First Day of Spring
• Gamers Without Borders — Saudi Arabian Federation for Electronic and Intellectual Sports with Hill+Knowlton Strategies
• Impossible Games — Fortum with Trigger Oslo
• Medallia x Pip Hare – making waves in the discussion on tech’s role in mental health — Medallia with Eleven Hundred Agency

Earned Media

Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)
Winner:

• Looking For Love With UK Media — Plenty of Fish with Tin Man

• Call of Duty: Warzone — Activision with Hill+Knowlton Strategies
  
• Hertz Campers: How to avoid a crisis in a Jeep rooftop tent — Hertz Portugal with Corpcom
• Meatballs at Home — IKEA with Hope&Glory
• Neverest Atlantic Ocean Expedition — Neverest Ocean Row with M3 Communications Group

Best in Digital/Print Media — Business/Trade Media (Earned)
Winner:

• Save Pub Life — Budweiser Brewing Group with 3 Monkeys Zeno
  

• Connecting a Nation — O2 with Hope&Glory and Teneo
• Exposure to the Elements — Element
• Food Fight — Flipdish with Fight or Flight
• IPC targets City of London in brand awareness drive — IPC Systems with Finn Partners

Best in Broadcast Media — National (Earned)
Winner:

• Marmite x Lynx: The World's First Social Distancing Deodorant — Lynx with W Communications

• Covid-19 Pandemic Testing & Vaccination Response — Boots UK with Sassy Films
  
• Edinburgh’s Hogmanay 2021 — Underbelly with Frank
• Quash Quarantine — The PC Agency / Red Savannah with The PC Agency
• The Dutch New Year’s Dive in times of Covid-19 — Unilever and Unox with Being There, and Banka Media

Best in Broadcast Media — Regional (Earned)
Winner:

• Kirsten Landman's Road to Dakar — Ryobi with Retroactive

Best in Product Reviews (Earned)
Winner:

• Green Cuisine — Findus with INC

• Brilliant Basics — Sony with Hope
• Marmite x Lynx: The World's First Social Distancing Deodorant — Lynx with W Communications

Best Earned Media with Influencers + Communities
Winner:

• Our One Home — Fauna & Flora International with Weber Shandwick

• #20x20: If She Can's See It, She Can't Be It — Along Came A Spider with Ogilvy/Wilson Hartnell
• From Boring To Brilliant: How Clarity Put The PR Back Into GDPR For Start-Up Mine — Mine with Clarity
• Parker. A premium gift for one's nearest and dearest — Parker with Pro-Vision Communications
• TikTok Best Earned Media with Influencers Communities — TikTok with Headland Consultancy

Best Persuasive Content
Winner:

• IKEA Paternity Leave — IKEA with Rod/Farner Consulting

• At Tesco, we have no time for waste | Leadership that inspires — Tesco Stores Slovakia
  
• Dealing with Covid-19 — Postillion Hotels with Coebergh Communicatie & PR
• Emoji Jacket — Ford with Hill+Knowlton Strategies
  
• Know Your Rights — The Norwegian Labour Inspection Authority with Geelmuyden Kiese

Best Content Creation for Media Sites (Earned)
Winner:

• Touch Tally — Lifebuoy (Unilever) with Weber Shandwick

• Casa de Cantona — Hotels.com with Hope&Glory
• Don't Overthink It — Mike's Hard Seltzer with Tin Man, Oh My! and Praytell
• From Zero to Hero — Farmasiet with PR-operatørene
• My Kreepy Teacher — Kreepy Krauly with Retroviral and Panther Punch

Sponsored & Paid Media

Best Content Creation for Media Sites (Paid)
Winner:

• It's Time for Breast Screening — Hologic with Brands2Life

• Made in Russia: 1.6 billion customers for made in Russia goods — Russian Export Center with R.I.M. Communications Agency
  
• Money Bistro-Second Season — Raiffeisen Bank Romania with Rogalski Damaschin Public Relations
• Start 5G Bulgaria — Communications Regulation Commission with d:istinkt
  
• Thanks for Wanking — Badoo with The Romans

Best Influencer Programs + Endorsements (Paid)
Winner:

• Get It Right From A Genuine Site — Creative Content UK with Tin Man, Oh My!, TIpi Group & Restless Communications

• Change the perspective – Galaxy S20 Ultra 5G Campaign — Samsung Electronics Polska with d*fusion communication
• Baby Dove Nest — Baby Dove with BCW
• Launch of Farmologie with Jasmine Jobson — Childs Farm with The Fourth Angel
• Mix It Up! — Hasbro with LVTPR and Contentbureau

Best Media Partnership
Winner:

• School of Life: Adulting with Google on YouTube Russia — Google Russia with Ketchum Moscow

• E-Two: Beer that sounds — Volba sládků
  
• How to attract brands to the mental health issue — Manicomio Association with Corpcom
• Iberdrola Financial Times Media Partnership - Best Media Partnership — Iberdrola with Headland Consultancy
• The King launch — Canal Poland

Best SEO/Content Distribution Program (Paid + Organic)
Winner:

• zecken-stich.ch — Pfizer with Farner Consulting

Best in Digital Marketing/Advertising
Winner:

• XBOX Hall of Fame — Microsoft with Clockwork

• #DIGITALNATIVE: 2020 Admission Campaign — ITMO University
• #PowerTheChange — Aker Solutions with Nucleus, Både Og Film
• Parker. A premium gift for one's nearest and dearest — Parker with Pro-Vision Communications
• UBS Women`s Wealth Academy — UBS with Farner Consulting

Best Overall Use of Social Media & Platforms
Winner:

• Burger King UK 2020 Campaigns — Burger King UK with Coolr

• #DIGITALNATIVE: 2020 Admission Campaign — ITMO University
• A Creative Community — Sony with Hope&Glory
• Jacamo Arms Length — Jacamo with Talker Tailor Trouble Maker
• Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications

Best Use of Social Networks
Winner:

• Beach Mode — Trygg-Hansa with BCW Stockholm

• #MonthOfGood — Instagram with Hill+Knowlton Strategies
• How to unite more than 1 million kids over the world? Digital projects of Gazprom Football for Friendship — Gazprom PJSC with AGT Communications Agency
• Priceless Wave — Mastercard with Talker Tailor Trouble Maker
• The birth of a new influencer: Vaxinator fights hoaxes — Association of Innovative Pharmaceutical Industry with Seesame

Best Use of Social Video
Winner:

• My Kreepy Teacher — Kreepy Krauly with Retroviral and Panther Punch

• LinkedIn Changemakers — LinkedIn with Brands2Life
• Money Bistro-Second Season — Raiffeisen Bank Romania with Rogalski Damaschin Public Relations
• Operation Wedding — Telenor Bulgaria with d:istinkt, guts&brainsDDB
• Pladdling — Carlsberg Sweden with BCW Stockholm

Best Use of Social Photos
Winner:

• #Catch the moment project — Answear.com S.A. 
  

• Kulas into the light — CEZ Group in Romania with Rogalski Damaschin Public Relations
• Zipser salami - trend setting original — Tauris with PR Clinic, MUW Saatchi & Saatchi

Best Use of Social Publishing / Blogs
Winner:

• Climate Solutions: Actionable climate expertise for every citizen — European Investment Bank

• A Creative Community — Sony with Hope&Glory
• UBS Women`s Wealth Academy — UBS with Farner Consulting

Best in Crowdsourcing & Co-creating
Winner:

• CALM: the Lock-In — CALM with Hope&Glory

• #Fillthearena — Björklöven with Punkt PR
• A women’s show: An untraditional battle against prostate cancer — Janssen Slovakia with Seesame
• AIB: The Toughest Season — AIB Group with Ogilvy
• Romanian Hygge — Storia.ro with MSL The Practice

Best in Real-time Engagement
Winner:

• Pladdling — Carlsberg Sweden with BCW Stockholm

• MMXX – Time to be Audacious — Maserati with BCW Italy
  
• Valentine's Day for Unofficial Relationships — Burger King with MSL The Practice

Best in AI/Virtual Reality/Augmented Reality/Immersive Technology
Winner:

• Countering depression during the COVID-19 pandemic — Slovak Psychiatrist Society, Janssen Slovakia with Seesame

• Avatars took over Microsoft’s teambuilding — Microsoft with Konektor Social, Audio light, Confer-O-Matic
• Lungs That Speak — Patient Organization “Leheni” with Be—it Health & Social Impact
• New Realities — Lenovo with 3 Monkeys Zeno
• Re-thinking short video format with Gen Z: from entertainment to awareness — Likee with Grayling

Best Meme/Viral Campaign
Winner:

• #MoveForwardwithBayer — Bayer with Asda'a BCW

• Dance all evil away — ING Bank Romania with Jazz Communication and Zenith Media
• Facebook x Hey Duggee — Facebook with Hope&Glory
• Know Your Rights — The Norwegian Labour Inspection Authority with Geelmuyden Kiese
• Tutti Frutti TikTok Toolkit — Fazer Confectionary with Kurio

Best Use of Gamification/User-Generated Contests
Winner:

• Biosimilar Hunters - Playing for Change — Kern Pharma with Apple Tree

• Completed It Mate: Helping Papa John’s ‘Level Up’ in Lockdown — Papa John's with W Communications
• Esterházy Creative History Competition — Esterházy Hungary Foundation with Uniomedia Communications
• Never Have I Ever Sent — Cargus with Graffiti
  
• The ADNOC Youth Forum 2020 - a Gamified Approach to Youth Engagement — Abu Dhabi National Oil Company
  

Brand Content & Creativity

Best in Brand Narratives
Winner:

• Lifetime Carbon Neutral — Velux with Ketchum UK and &Co.

• Bold x Veuve Clicquot: Bold, Bolder, Boldest! — Veuve Cliquot with Edelman France
• European Investment Bank Activity Report 2020: Solutions for a year of crisis — European Investment Bank
• Hertz Campers: How to avoid a crisis in a Jeep rooftop tent — Hertz Portugal with Corpcom
• Reviving hops production - Hops, we did it again — Heineken Hungary with Uniomedia Communications

Best in Digital Brand Platforms
Winner:

• Beach Mode — Trygg-Hansa with BCW Stockholm

• Demystifying the Forest - A content project to better understand the Portuguese forest — The Navigator Company with Lift Consulting
• Google Pixel Presents Mobile Cinema — Google with Ogilvy
• Sing for Maria — Av-og-til with Geelmuyden Kiese
• Text for Humanity — Sinch with Edelman, UK

Best in Brand Film/Video
Winner:

• A Creative Community — Sony with Hope&Glory

• 30 Seconds To Shine — Virgin Media with Tin Man and Oh My!
• Back 2 Tape - On the trail of rap, graffiti, DJing and breakdancing in Europe — Dr. Ing. h.c. F. Porsche with Faktor 3
• Ciao 2020 — IKEA Iberia with LLYC
• Launching a lock as the world locked down — Abloy with SEK

Best Use of Illustrations + Photography
Winner:

• Thanks for Wanking — Badoo with The Romans

• Benefiting the power of the common people during the corona pandemic — GewoonMensen with Omnicom PR Group Netherlands
• Lavazza – The New Humanity — Lavazza with BCW Italy
• Meatballs at Home — IKEA with Hope&Glory
• SBB "Back to Business" — SBB Swiss Federal Railways with Farner Consulting
  

Best in Audio: Podcasts + Music
Winner:

• Sound Codes of Romania — Globalworth with Ogilvy Romania

• Dante's Heartbeats — The Swedish Heartchild Foundation with Abby Priest
• Does This Change Everything?: Covid-19’s real future impact — European Investment Bank
• Gutcast - a first of its kind podcast series for people living in Ireland with IBD — Janssen Sciences Ireland UC and the Irish Society for Colitis & Crohn's Disease with Ogilvy Ireland
• The Originals — Cadbury and Age UK with Golin

Best in Identity Branding
Winner:

• All Russia Population Census. Digital Rebrand — Rosstat with CROS, CROS.Marketing

• Creation and launch of brand Noren — Multiópticas with LLYC

Best in Social Good + Public Service + Activism
Winner:

• The last older person to die in loneliness — BBK Foundation with LLYC

• I Am Number 17 — Takeda with Hill+Knowlton Strategies
  
• Kagiso Trust: Best in Social Good Public Service Activism — Kagiso Trust
• Kulas into the light — CEZ Group in Romania with Rogalski Damaschin Public Relations
• Lifebuoy UK Hand Hygiene — Lifebuoy UK with MullenLowe salt

Best in Brand Purpose
Winner:

• Iceland Feeds the Nation — Iceland Foods with Weber Shandwick

• Buy Back Friday — IKEA with Edelman, UK & Ireland
• Connecting a Nation — O2 with Hope&Glory and Teneo
• LinkedIn Changemakers — LinkedIn with Brands2Life
• The Climate Store — Felix with Prime Weber Shandwick

Analytics + Insights

Best Use of Original/Commissioned Research for PR
Winner:

• FutureProofing Healthcare: The Personalised Health Index — Roche with APCO Worldwide

• Accelerating the EVolution — Castrol with Man Bites Dog
• Clean profit: The storytelling of Decon-X — Decon-X with Geelmuyden Kiese
• Connecting the Falklands— Square and Mastercard with Harvard
• Women shaming - everyday criticism of women in Poland — Clue
  

Best in Measurement, Post-Campaign Analysis
Winner:

• #OwnYourForest: Will Russia Legalize Private Tree Farming? — Greenpeace Russia with PR News
  

• Bringing Back Virgin Media's V Festival Virtually — Virgin Media with Tin Man
• VisitBritain’s measurement journey: how our qualitative KPIs have served us well in a disruptive year — VisitBritain with Commetric and Notified

Best in Marketing Technology
Winner:

• CEO Media Visibility Tracker – a new media analytics platform for measurement of CEO reputation — Commetric

Innovation Excellence

Innovator of the Year — Agency
Winner:

• Claire Holden — Hill+Knowlton Strategies

• Accessible By Design — Current Global
  
• Ben Forder, Innovator of the Year — That Lot with Weber Shandwick
• Lubomir Alamanov - Innovator of the Year — Lubomir Alamanov with SiteMedia Consultancy Bulgaria
• Razor Public Relations — Razor, M&C Saatchi Group South Africa

Innovator of the Year — Brand
Winner:

• Kagiso Trust Innovator — Kagiso Trust

Silver SABRE Awards

PR Agency Employee Program
Winner:

• Guess Who at FTI? — FTI Consulting
  

• BCW’s Destination Inclusion: 21-Day Journey — BCW
• WX — W Communications

PR Agency Citizenship
Winner:

• WX — W Communications

• #LightItBlue — Make It Blue with Hill+Knowlton Strategies
• How to attract brands to the mental health issue — Manicomio Association with Corpcom

PR Agency Marketing
Winner:

• Accessible By Design — Current Global

• Future Leaders — LLYC
• 'US Presidential Election 2020: Certain Uncertainty?' Livestream — Weber Shandwick EMEA

Thought Leadership in PR
Winner:

• The Edelman Trust Barometer — Edelman with Edelman, UK & Ireland

• 12th Annual Asda'a BCW Arab Youth Survey 2020 — Asda'a BCW
• Future Leaders — LLYC
• 'US Presidential Election 2020: Certain Uncertainty?' Livestream — Weber Shandwick EMEA
• WX — W Communications