2018 SABRE Awards EMEA Finalists

The 2018 EMEA SABRE Awards shortlist was selected from among more than 2,500 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury including more than 40 industry leaders.

The winners were announced at our annual awards dinner, held at the Maritime Museum in Amsterdam on May 23.

DIAMOND SABRE AWARDS

Company of The Year                  

Project Horizon: One of the Biggest Mergers in the Region, Delivered Successfully—Mubadala Investments Company - Group Communications                        

CEO of the Year              

CEO of the Year - Frans van Houten—Royal Philips

Brand-Building               

Blood Normal—Libresse with Ketchum and Myriad PR
Destination Grandmother—Avinor with Geelmuyden Kiese
Make Earth Great Again—BrewDog with Manifest
Rwanda Reborn - Changing Perceptions  —Rwanda Tourism / Rwanda Development Board with The PC Agency
Totes IKEA—IKEA with Hope&Glory

Reputation Management                         

Building Reputation for Expansion of a Sustainable Business—Global Salmon Initiative (GSI) with AXON Communications
The Garden of Light—Marie Curie with Hope&Glory
“Gazprom Neft As a Symbol of Industrial Revolution 4.0 in the Oil Industry”—Gazprom Neft Shelf 
Global Education & Skills Forum and Global Teacher Prize—GEMS Education with ASDA’A Burson-Marsteller
Project Horizon: One of the Biggest Mergers in the Region, Delivered Successfully—Mubadala Investments Company - Group Communications

Research and Planning               

EY Brand Marketing Research – Finding the Audience for the Digitisation Debate—EY with Commetric
KFC Battle—KFC with Orta CG
Portrait of an Engineer—The Institution of Engineering and Technology with Tin Man
ReConnect: The World’s Biggest Recruitment Programme for Career-Break Women—Vodafone Group       
Yours, Mrs Claus—ActionAid with Unity

Measurement and Evaluation                 

#ISeeMore—The Institution of Engineering and Technology with Tin Man
Are You Chris? A Disease Awareness Campaign in Hepatitis C—Gilead Sciences Europe Ltd with Cohn & Wolfe, Medizin und Markt and GfK
Life Uncensored—Pfizer with Oglivy South Africa
Scammer Nanas—Get Safe Online with Unity
The Year of Nice—Monarch with Tin Man

GOLD SABRE AWARDS

GEOGRAPHIC CATEGORIES

Africa
Innovation Prize for Africa 2017 - African Innovation Foundation with Djembe Communications—African Innovation Foundation with Djembe Communications
Jameson Connects—Jameson Irish Whiskey with Brands we Love Agency
Rouge New Era Sessions—Rouge with Instinctif Partners
Sage Summit Tour – Africa & Middle East 2017—Sage (Africa & Middle East region) with Idea Engineers
Siemens AirDrop—Siemens South Africa with Atmosphere Communications together with the King James Group Companies (King James the Second, King James Digital and King James Digital Media)

The Balkans
10 Years of IKEA in Romania - Traditions into the Future—IKEA Romania with MSL The Practice
Catwalk Legs by Philips—Lumea with Philips Romania and Ogilvy PR
J&B Blending Spirits—PP Distributors Romania with Porter Novelli Romania, The Hub Partners/ OMD Romania/ Vice Romania/ Frank/ Fieldstar
Lenor Collection Launch at Fashion Week—P&G Lenor with Graffiti PR, part of MMK+ 
The Magic Chair—Magic Makers with Jazz Communication and Rogalski Damaschin PR

The Baltic
#dotknijemocji—Canon Poland with dfusion communication
A Public Initiative "Freedom to Rock'n'Roll"—Festivaliu aljansas with Fabula Hill+Knowlton Strategies
I am a Business – Idea Bank Influencer Campaing for B2B Purposes—Idea Bank
Mum, I'm Thirsty!—Coca-Cola Poland Services Sp. Z o.o. with Hill and Knowlton Poland Sp. Z o.o.
“Yes” to Emergency Contraception—A&D Pharma with Vision Group

Benelux
100 Days, 100 Jobs—Randstad with Bijl PR and Yune
Accenture Innovation Awards—Accenture with Progress Communications
Jump into the WONDERBOOM Experience—Ultimate Ears with LVTPR
Omnibionta Pronatal: Don’t Wait Four Weeks—Merck Consumer Health with Weber Shandwick Brussels
Pact for Life—Pfizer with Ogilvy and Social.Lab

DACH
Are You Chris? A Disease Awareness Campaign in Hepatitis C—Gilead Sciences Europe Ltd with Cohn & Wolfe and Medizin und Markt
Clash of Powertrains: How to Electrify a 100 Per Cent Petrolhead Community.—EnBW Energie Baden-Württemberg AG with Ketchum Pleon GmbH
Cobots - Educating Market & Media About the Next "Big Thing" in Manufacturing—Rethink Robotics with HBI GmbH
Getting Insta-Kids Interested in the Art of Monet—Fondation Beyeler
Play & Learn - Raise Awareness for UBTECH Robots and STEM Education—UBTECH Robotics with HBI GmbH

Central Eastern Europe
Blazing the Trail (Razíme Cestu)—LMC with AC&C Public Relations 
Bring Your Parents to Work—GE Digital Hungary with Grayling Hungary
THE COURAGE TO SURPASS 5 % BY BEEFBROTHERS IN THE CZECH REPUBLIC—STAN, NATIONAL POLITICAL PARTY with BeefBrothers, s.r.o.
The Desire To Win Has No Limits—Special Olympics Slovakia with SKPR STRATEGIES 
Youtubers Fight Against Fake News—GLOBSEC Policy Institute with SEESAME Communication Experts

France
How LEWIS Took Hiscox’s Blog from Bore to More—Hiscox with LEWIS Global Communications
Pure Skin—Beiersdorf / Nivea with Wellcom
Repair Days—Carglass with Wellcom

Iberia
Camitis—Conforama with Marco de Comunicación
The Green Side of Cola—Green Cola Iberia with Peidró Comunicación
Keeping Vigo Clean Is A People Thing—FFC Citizen Services with Torres y Carrera / Ecovigo
UNEXPECTED OPENING—Unibail-Rodamco (Glòries Shopping Mall) with DICOM EVENTS
Dying to Live Grants  —AQUARIUS with LLORENTE & CUENCA

Mediterranean
8TH INTERNATIONAL FORUM ON FOOD AND NUTRITION—Barilla Center for Food and Nutrition – BCFN with INC Istituto Nazionale per la Comunicazione
"A Journey Into the World of Coca-Cola"—Coca-Cola Italia with Cohn & Wolfe Milan
Chat Yourself Italia—Longeva with Burson-Marsteller Italy
Grandparents: Modern Superheroes at Risk.—Pfizer Italy with Cohn & Wolfe Milan
Non c'è Campo - The Social Experiment—Koch Media with ZooCom

The Middle East
Americana a Start of a New Life—Americana Group with 4PR Group 
Cementing UAE’s Leadership in International Maritime Trade—Federal Transport Authority Land & Maritime with Orient Planet PR & Marketing Communications
Dubai Design Week 2017—Dubai Design District, D3 with APCO Worldwide
School Heroes—UNICEF
SYFY - No End House for Middle East—Channel Zero, SYFY with Edelman Middle East

Nordics
Check Your Balls—Young Cancer / Ung Cancer with Cohn & Wolfe
The Expiration Date Experiment—Q-Meieriene with Geelmuyden Kiese and Fenomen Film
Finland 100 – How to Build the Most Epic Centenary Year of All Time?—Prime Minister's Office, Finland with SEK
IKEAs Home Climate Goal—IKEA Norway with Trigger Oslo
Send Your Thoughts—Cancerfonden with Wenderfalck

Russia and the CIS
Beyond the Capitals—Google Russia with Ketchum Moscow
ChairXChange—Bayer with Win2Win Communications
GRANT’S STAND TOGETHER KICKER TOURNAMENT—William Grant & Sons with MAINSTREAM
Race of Drones—M.Video with CROSMarketing
Russian Light Industry Around the World: Perspectives and Expectations—The Ministry of Industry and Trade of the Russian Federation with SPN Communications

Turkey
Best in Brand Animation and Best in Social Good Public Service—Istanbul Metropolitan Municipality
I'm Projecting My Energy—Enerjisa Enerji A.Ş. with Effect Burson Marsteller
LCW Sense—LC WAIKIKI with Lobby PR
Masters of Home Finance—Mastercard Turkey with Unite Communications
Talking Paintings—Turk Telekom

United Kingdom and Ireland (Small Budget)
Brie-once—East Village E20 with Hope&Glory
Buckets of Hope—WaterAid with Tin Man
Crocs X Kane—Crocs with FleishmanHillard Fishburn
Maddox Yellow—Vauxhall Motors with Kaper
National Trust wins #EdBallsDay—National Trust

United Kingdom and Ireland (Mid Budget)
Headland & Arthritis Research UK: The Nation's Joint Problem—Arthritis Research UK with Headland 
Is It a Plane? Is It a Train? The Launch of Lintenair—Trainline with Red Consultancy
Now Starring Robots!—UBTECH with Kaizo
Saving the NHS—Virtualstock with Cubitt Consulting
Sweet Art Gallery—Maynards Bassetts with Golin

United Kingdom and Ireland (Large Budget)
A Smart Strategy for a Smart Crossing—Direct Line with Mischief PR
IKEA Party House—IKEA with Hope&Glory
Launching Microsoft Rewards with a 'Boom Clap' in the UK—Microsoft with 3 Monkeys Zeno
Places Make People—National Trust with Mischief PR
This Is Success—LinkedIn with Brands2Life

Multi-Country Programme
Hidden Treasures of Creativity—Adobe with Golin
Juices and Mousses - Vitamins in SMART Form!—The Polish Association of Juice Producers (KUPS) with FleishmanHilllard Warsaw
Reinventing Loyalty: The New Loyalty Experience—Adobe with Red Consultancy
Shell New Energy Challenge: realistic content about the Energy transition—Shell with Hill+Knowlton Strategies, MCI and Nameshapers
Sunflowers 360—Facebook in partnership with The National Gallery and Vincent Van Gogh Museum

Global Programme
Bar On The Edge—BrewDog with Manifest
‘The Middle East: A Region Divided’ - The Ninth Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017— ASDA’A Burson-Marsteller
Philips Future Health Index—Royal Philips with One Voice Connect (a collaboration between FleishmanHillard Fishburn and Ketchum Global Research & Analytics)
ReConnect: The World’s Biggest Recruitment Programme for Career-Break Women—Vodafone Group
World Water Day—World Water Council with Marco de Comunicación

PRACTICE AREAS

BUSINESS-TO-BUSINESS
DSIGN – Exceptional Inspiration for Dentists—Dentsply Sirona with Edelman.ergo GmbH

“It’s Your Choice”—Epson with FTI Consulting
Kaan’s Stream Store - The World’s First Livestream Store—ABN AMRO with NewsLab, Buutvrij and UM
Stop for a Short Story! - Literary Contest of JCDeaux Hungary—JCDeaux Hungary with Uniomedia
TCS Summit Europe—TCS with Formative Content

Consumer Marketing (Existing Product)
The Canary Chamber—Fabel with Trigger Oslo
Cash vs Cashless Battle—Visa with PBN Hill+Knowlton Strategies Russia
FRITZ!Box: WiFi As a Lifestyle—AVM with Progress Communications
MAIA for ADT—ADT with Unity
Parken Zoo Digimals—Parken Zoo with Wenderfalck

Consumer Marketing (New Product)
Launch of the Xbox One X—Xbox with Edelman Assembly UK
Samsung Unspoil Me—Samsung with Wenderfalck
Siemens Scent Walk—Siemens Home Appliances with desiBel Ajans
Sound So Loud You Can See It—Sony with Hope&Glory
Terra Nostra - Free Grazing Milk—Bel with ATREVIA

Integrated Marketing
Discovery Channel Gold Rush Game Watch &Win Campaign—Discovery Networks – Telekom with Goodwill Communications and Duelbox
F*ck like a Finn—RFSU with Miltton
How to Become the Most Reputable Company Within 7 Months? Statoil Becomes Circle K—Circle K with Hamburg & Partners
If I was Minister of Social Affairs—The Swedish Childhood Cancer Foundation with Narva
Psoriasis Awareness Campaign:  Enjoy Summer Again? Ask Your Dermatologist! & Enjoy These Moments Again—Novartis Austria with The Skills Group GmbH

Institutional Image
#erasmusbabies—The Office of the European Commission Spain with Canela Public Relations
GYGP—Barilla with INC Istituto Nazionale per la Comunicazione
 Instinctif Partners SABRE Submission—Bryte Insurance Company Ltd with Instinctif Partners
Oil Alert Wadden Sea—Rijkswaterstaat with Maatschap voor Communicatie and Leene Communicatie en VormVijf
Scammer Nanas—Get Safe Online with Unity 

Employee Communications
EVRAZ People: Creating Our Story Together—EVRAZ with PBN Hill+Knowlton Strategies (interoffice project - Russia and Ukraine)
Internal Brand Implementation at Merck—Merck with fischerAppelt 
Internal Launch of New Corporate Strategy—Allianz with Suisse
The Polar Race—Hennig-Olsen Is with Nucleus AS
Wizink - A Radical Change To Be Managed—WiZink with ATREVIA

Employer Branding
#MYWORK #MYFUTURE – TELEKOM EMPLOYER BRANDING CAMPAIGN—Telekom Hungary with MEC Hungary and Uniomedia
COME DRIVE WITH US—ARRIVA TRANSPORT CZECH REPUBLIC with Ewing Public Relations, s.r.o.
Feedzai: a Star is Born—Feedzai with Corpcom 
Serve Your Country—McDonald’s Sweden with Prime Weber Shandwick and Nord DDB
Unboxing Amazon—Amazon Slovakia with SKPR STRATEGIES 

Executive Communications
Sage South Africa Budget Speech 2017—Sage (Africa & Middle East region) with Idea Engineers
Second Home Comes to Lisbon—Second Home with Corpcom
Taking a Stand for Globalization: An Outreach Campaign During Germany's G20 Presidency—Deutsche Post DHL Group

Capital Markets Communications
Headland & McColl's: Capital Markets Communications—McColl's with Headland 
Proteus Project—Unicaja Banco with LLORENTE & CUENCA
“Reaching the Point of No Return” – A Shareholder Activism Campaign—Franklin Templeton Investment Management Ltd – Fondul Proprietatea with GOLIN
The Telegraaf Media Group acquisition: An Uphill Battle Against the "Dutch Rupert Murdoch"—Mediahuis with Hill+Knowlton Strategies
VTB Capital Investment Forum RUSSIA CALLING! 2017—VTB Capital

Cause-Related Marketing
#YoungWEF—Royal Philips with Once Voice Connect 
The Blood Hit—CEZ Romania with Rogalski Damaschin PR
The Coffee Line—Shell with Hill+Knowlton Strategies
EVEN SCHOOL COULD GET YOUR LIKE—MONDELEZ CZ/SK with PR.KONEKTOR/THE HIVE
The Good Life Agency - A Social Experiment to See How Far People Go to Achieve the Perfect Image—SIRE with Bijl PR and N=5

Community Relations
Authentic Leadership—OMV Petrom
Don't Tell Martti—Crisis Management Initiative (CMI) with Miltton, Miltton Creative and Cocoa Mediaproductions
Interactive Stakeholder Experience and Reputation Monitor - The Shell Energy Dialogue—Shell Deutschland Oil GmbH with Hill+Knowlton Strategies GmbH and vitamin fee GmbH
Mingla: Revolutionising Professional Networking—Miltton
Tourism Partnership for Thessaly Region—Coca-Cola Tria Epsilon (Food & Beverage company) with Unlimited Creativity & Job Ad

Corporate Social Responsibilty
Goodness Is Never Out Of Fashion—Boyner Grand Retailing Inc with Golin Istanbul
The JSE Investment Challenge—Johannesburg Stock Exchange (JSE) with Hill+Knowlton Strategies South Africa
Launching the Human Safety Net—Generali with Burson-Marsteller, Brussels
Look, A Stork!—Enel Romania with MSL The Practice
Our Freedom Is (Still) Not Granted—O2 Czech Republic and O2 Slovakia with Triad Advertising (SVK), Seesame (SVK) and FleishmanHillard (CZ)

Public Education
…because make-up is for everyone! —AVON Hungary with Well PR Agency
Mtel Media Masters—Mtel with United Partners
Remember the Bee—Altıparmak Gıda San. Tic. A.Ş. (Balparmak) with Excel Communication&Perception Management
SERIOUS PLAY: LEARNING CODING AT SCHOOL—Clementoni with Omnicom Public Relations Group, Italy/Ketchum
Speechless— Head Neck Cancer Patient Association The Netherlands with Zcene Moving Media  and  MSL in the Netherlands

Crisis Management
Paradise Contained—The Government of Bermuda with Cubitt Consulting
Sklavenitis_An Acquisition Which Marked the Local Retail Industy—Sklavenitis SA / Marinopoulos SA
Slaughterhouse Becomes Open House: From Horror Story to Role Model—DEBRA GROUP with Whyte

Issues Management
The Creative Minds Platform—UniCredit Bank Romania with Graffiti PR
Fighting the #1 Fake News Story in The Netherlands—Recybem B.V. with Hill+Knowlton Strategies
How Bikers and a Babushka Shift the German-Russian Relations into Gear—Wintershall Holding GmbH with navos Public Dialogue Consultants GmbH
Overcoming Biosecurity Threats in the Salmon Farming Industry—Global Salmon Initiative (GSI) with AXON Communications
Responsible Skifest—Holmenkollen Skifestival with JCP Nordic

Public Affairs
Campaign to Stop Puppy Smuggling—Dogs Trust with Interel 
Driving Better Outcomes for Better Value: Launch of Early Intervention Toolkit—Sustainable Healthcare Initiative with Hanover
GIrls in STEM—Microsoft Europe with Creation
Putting Financial Inclusion Back onto the Political Agenda—Financial Inclusion Commission, supported by MasterCard with FTI Consulting
The Sixth Mass Extinction of Our Food Supply—Bioversity International with Marchmont Communications

Corporate Media Relations
ATM Gold—Barclays with Hope&Glory
Bud Farmers, From Grain to Glass—AB InBev with Pagefield
Digital Empowers—Tata Consultancy Services  
Positioning Denmark’s Largest Food Retailer as the Heavy-Hitter in the Fight Against Food Waste—Netto International with Halo.agency
“Windows to Russia – Masterpieces of Seven Generations”—Ingosstrakh with FleishmanHillard Vanguard Russia

Product Media Relations (Consumer Media)
April Fools' Day with Airbnb—Airbnb with Grayling
For Honor - #WhoWouldWin—Ubisoft with ATREVIA
Havas PR and Pringles: Changing the Nature of Flavour—Pringles with Havas PR 
ManFran—Virgin Atlantic with Weber Shandwick
The Huawei Mate 10 Series Launch—Huawei with Hill+Knowlton Strategies South Africa

Product Media Relations (Trade Media)
Getting Fitwater on Retail Shelves in the UK—Lucozade Ribena Suntory with Hanover
Global Launch of the IKEA Place App—IKEA with Allison Partners
How a Deodorant Became a Fashion Lover's 'Must-Have'—NIVEA with Porter Novelli London
Product PR: SONY WH-1000XM2—Sony Electronics
Re-Imagining a Phone Icon—HMD Global - the home of Nokia phones with AxiCom

Digital Campaign
Exhibition Stockholm—Adobe Systems Nordic with Spotlight
The Hovering Art Director - Adobe’s Creation that Designers Everywhere Loved—Adobe with LEWIS Global Communications and ACHTUNG! mcgarrybowen
PICK THE PENCIL" RHEUMATOID ARTHRITIS AWARENESS CAMPAIGN"—ABBVIE GREECE WITH PHOCUS AGENCY
Using Gamification to Finally Sell More Androids than iPhones. A First in Denmark—Telenor with Halo.agency
Visit Sweden – Summer Influencer Campaign: “It’s a Little Bit Different”—Visit Sweden with Four Communications

Social Media/Social Networking Campaign
#PowerOfFrozen—Iceland Foods with Tangerine Communications
Connecting the Past and Future of Manufacturing—Cisco with Text100
KFC Black Fried Day—KFC with Ogilvy South Africa
Nimue 12 Week Challenge #NoMakeUpBride—Nimue with Ogilvy South Africa
PURINA VET WEBINARS—PURINA with APRA PORTER NOVELLI BCG

Influencer Marketing
Cyberbullying: Not Okay—The Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) with Geelmuyden Kiese, Sande Fredin,and Hinda Fahre.
E.ON X Gorillaz: A Solar Collaboration—E.ON with Mischief (ENGINE Group)
Forever 21 Takes Lisbon by Storm—Forever 21 with Lift World
Go Beyond Fitness—Samsung with Ketchum
It's Not That Difficult—Trygg Trafikk & Tryg Forsikring with Nucleus AS

Branded Journalism
Expo 2017 Astana—Expo 2017 Astana with Mikhailov & Partners. Communications Advisors
“Keeping Families Close” Documentary—Ronald McDonald House Charities in Ukraine with Beit Health & Social Impact agency
The Little Chicken Named Pong-Pong—Project Literacy (Pearson) with Weber Shandwick, FCB Inferno and Chloe Frances Agency
Skrei 360—Norwegian Seafood Council with Narva and Ivar Stockholm 
Yours, Mrs Claus—ActionAid with Unity

Word of Mouth
#CHALLENGEJUAN—Chimichanga with Porter Novelli London
#EstyForYou—Etsy with Alfred
All-Russian Ambassadorship Program in Digital for Brand“Tyoma”(Danone Russia) “Club of Careful Moms"—CROS
HomeAwayArlanda – Five Star Flight Spotting—Swedavia & HomeAway with FLB Europa
Rich Crystal by Karim Rashid—Rich Juice with FleishmanHillard Vanguard

Guerrilla Marketing
A Cookie for a Smile—Tepe Nautilus Shopping Center with Elli5 and Gargarin Istanbul
Gif of Fire—BURGER KING Deutschland GmbH with Emanate GmbH and Grabarz & Partner Werbeagentur GmbH (creative)
The Refugee Walk— Vluchtelingenwerk Vlaanderen with LVTPR 
The Romanian Kitsch Museum—The Romanian Kitsch Museum with GMP PR
The Saviour: A Glass of Water Against Sexual Harassment—The Norwegian Labour Inspection Authority with Geelmuyden Kiese

Publicity Stunt
BK LOVING "IT"—BURGER KING Deutschland GmbH with Emanate GmbH, Grabarz & Partner Werbeagentur GmbH
THE GREAT CZECH PRESIDENTIAL DUEL—MICHAL HORACEK, CZECH PRESIDENTIAL CANDIDATE with Ewing Public Relations, s.r.o.
Logo Donation Project—JCP Nordic
Unleash Your Potential INFINITI Middle East with TBWA RAAD, OMD and Four Communications—INFINITI Middle East with Four Communications
Vertical Penalty—Scandic Hotels with Geelmuyden Kiese

Special Event
5th Football World Cup of Children from Care Homes—Hope for Mundial with FleishmanHillard Warsaw
Biased Sports Commentators—Oddset with Jung Relations / DDB
Halo Wars 2 Beta Launch—Xbox with Edelman Assembly UK
Heat or Eat?—npower with Golin
Magnum Pyjama Party—Unilever with Glasnost

Sponsorship
AIB Backing Club & County #TheToughest—AIB with Wilson Hartnell
Champion the Trophy - UEFA Champions League Trophy Tour presented by Heineken—Heineken with Edelman London
Chiara Organica – A Circular Pizza Made from Leftover Beer—Spendrups with FLB Europa
Indeed Job of the Match—Indeed with Hill+Knowlton Strategies GmbH
Join The Winning Team—Nuon, part of Vattenfall with Leene Communicatie

Trade Show
Boat Parade Show—Shopping Avenue
The Impossible Signing Sessions—bol.com with LEWIS Global Communications and DDB
Jazz Festival—Mavibahçe Shopping Center
Launch of the Inaugural Global Manufacturing & Industrialisation Summit—Global Manufacturing & Industrialisation Summit with ASDA’A Burson-Marsteller
Second Edition of Metallic Mining Hall (MMH), 17-19 October 2017—Metallic Mining Hall with Grayling Spain
 
Marketing to Men
Boys Do Cry—Axe - Unilever Turkey with Golin Istanbul
DN-Ale—Meantime Brewing with Hope&Glory
Henke Lundqvist's Hair-Raising Competition—Procter & Gamble with Jung Relations / FLX
L’Eau de Chris—CALM & TOPMAN with W
Mastering Manscaping—Wilkinson Sword with Mischief PR

Marketing to Women
Am I Number 5? —Hologic with 3 Monkeys Zeno 
How Baťa found Cinderellas—Baťa with SEESAME Communication Experts
Model Males—Match with Brands2Life
Offer Strength—Pantene (P&G) with Graffiti PR, part of MMK+
THREE RUSSIAN CAPITALS COME TOGETHER TO PROTECT WOMEN’S HEALTH—Gedeon Richter Russia with CROS

Marketing to Youth
Duracell: Big Battery Hunt—Duracell with Hill+Knowlton Strategies 
Financial Education Begins in the Family: National Weeks of Financial Literacy—Ministry of Finance of the Russian Federation with SPN Communications
Nokia 3310: Winning New Millennials—HMD Global with Be-it Agency, Ukraine
Save Tropical House—The Norwegian Agency for Development Cooperation with Gambit Hill+Knowlton Strategies
What's Cool?—RUStelefonen with Nucleus AS

Multicultural Marketing
EVERYONE IS WELCOME AT TINDER—Tinder Spain with Hotwire Spain
Gender Neutral Titles—HSBC with Weber Shandwick
One Book for Peace—Inter-Religious Council in Bosnia and Herzegovina

INDUSTRY SECTORS

Automotive               

Better Together—OK Västerbotten with Punkt PR
Bosch Showcases the Future of Autosports in Russia—Bosch with Buman Media
Emotional Driving—Gonvarri
Ford KSA: Women in the Driving Seat—Ford Middle East with ASDA’A Burson-Marsteller
Test Drive a Lifestyle—BMW Group Russia / MINI with Ketchum Moscow

Fashion and Beauty
AXE YOU—PNL with The Jupiter Drawing Room Mauritius
Borotalco’s Stop the Stink Hotline—Bolton Austria / Borotalco with Ketchum Publico 
Creating a Narrative of Support that Made Women Engage with Each Other – and the Brand—Triumph with Halo.agency
Lidl x Heidi Klum Collection Launch—Lidl with Spice PR
Wear It Like A Mum—Boden with Common Industry

Food and Beverage
Creating the King of Fears—Budweiser with 3 Monkeys Zeno
Evil Spirit: Brewing Haunted Gin for Halloween—Moonpig with Brands2Life
Fazer Cricket Bread – Building Innovative Bakery Brand—Fazer Bakery with SEK and Dagmar
Marmite Flight Amnesty—Marmite (Unilever) with W
The School Lunch Project—Mills with Trigger Oslo

Home and Furniture
Game of Throws—IKEA with Hope&Glory
Moonlight Walk & Black Sessions—Siemens Home Appliances with desiBel Ajans
Philips Hue Finds Its VOICE—Philips Lighting UK with Ketchum, Havas and Pelling
Siemens Exciting Possibilities—Siemens Home Appliances with desiBel Ajans
Ukrainians Learn Smart Economy—P&G Ukraine with BE-IT Agency

Consumer Products
#BlueGoGreen—npower with Golin
Cork Experiments—The Portuguese Cork Association with Clarion Communications
Launching Speck – Award-Winning Mobile Case Manufacturer – In Europe—Speck with Hopscotch Europe
Lynx: Giving British Masculinity a New Voice—Lynx with W 
Soapland Security—ADT with Unity

Entertainment
Diablo III: The Haunted Experience—Blizzard with Wenderfalck
The Drama Kitchen—Sky Atlantic with Unity
Museum of News—1 1 media with Grestodorchuk PR
Optimus Prime Takes Over the Subway Station—NOS Audiovisuais with Lift World
Second Life for Stadium Seats Amsterdam ArenA—Amsterdam ArenA with Leene Communicatie

Financial Services
“¡A escena!”: An Emblematic Brand Film to Engage with the Audience and Attract New Publics—Obra Social La Caixa with LLORENTE & CUENCA
Challenging Your Appetite for Risk with the Launch of 'Click & Investaurant'—Investec with Frank PR
Everyone Should Have Conscience—SOVEST installment card with LAMPA Communications 
VTB Capital Business Breakfast at the World Economic Forum in Davos 2018—VTB Capital
You Can't Wait to Work—OTP Health Fund with Café PR

Food Service
A Lion-Sized 20th Anniversary Celebration of the Ronald McDonald House Charities in Spain—McDonald's with apple tree communications
Becoming the Foodies' Best Friend—Rator with Prat PR Porter Novelli
KFC Battle—KFC with Orta CG
MACEDONIAN HALVA 360° PR Campaign—HAITOGLOU BROS SA
Seasonal Eating—Deliveroo with Hope&Glory

Retailers
#MonsterDiscounts—MyVoucherCodes with Frank
#toocoolforplastics—Iceland with Weber Shandwick
"Humanity Runs on Coffee"—Bilkent Station with DSM GROUP (event) and Siu Audiovisual Productions (social media)
Let’s Take Finnish Food to the World—Lidl Suomi Ky with Pohjoisranta Burson-Marsteller
Metropolis Fasion First—Metropolis with Braininglab Creative Agency 

Travel and Tourism
#passiton—Traficar with Walk PR
The 72 Hour Cabin—Visit Sweden with Prime Weber Shandwick (lead agency) and Nice One (production company)
The Great Escape Oslo—Oslo Brand Alliance (VisitOSLO, Oslo Business Region, Oslo Region) with Trigger Oslo and Waterdrop film production
HOTELS.COM INFLATABLE SANCTURY—HOTELS.COM with Cohn & Wolfe
The Year of Nice—Monarch with Tin Man

Energy and Natural Resources
E.ON: Shot of Summer—E.ON with Hill+Knowlton Strategies 
Energy With Impact—Abu Dhabi National Oil Company with ASDA’A Burson-Marsteller
Finlandia by Forest Machines—Neste and Ponsse with Kurio
Obnovitelně.cz: How We Are Changing the Reputation of Sustainable Energy in Czechia—AliES (Alliance for the Energy Sustainability) with Konektor Social
Pretty Curious: Inspiring Teenage Girls to Choose STEM Careers—EDF Energy with Red Consultancy

Chemicals and Industrials
#catchcurious for Merck— Merck with fischerAppelt
Bright Minds Challenge—Royal DSM with SalterbaxterMSLGroup
Enabling A Brighter Future for the UK’s Largest Steel Producer Tata Steel UK Hanover
Spectra—MHI with Formative Content
“Welcome to the Next 150 Years” – 150 Years Voith—Voith GmbH & Co. KGaA with Ketchum Pleon

Professional Service Firms
#MidWeekPRmeetUp—SiteMedia Consultancy Bulgaria
Dive In Festival—Lloyd's with Gong Communications
Henkel Recipe: How to Become the Best Employer—Henkel Slovensko with Seesame Communication Experts
How Unique is Your Name—GBG with Hotwire
Where Next? A New Economy—BDO in-house team 

Real Estate and Construction
Aliseda Inmobiliaria: How Kids Imagine the House of the Future—Aliseda Inmobiliaria with LLORENTE & CUENCA
Crisis Poetry—Allnewdevelopment with Donath Business & Media
Jewson BOB—Jewson with Tangerine Communications
Scatterbrain of the Year—ESSVE with Nucleus AS
The Way is the Goal: Frankly on Construction—ZSPS with PR Clinic Slovakia

Transportation and Logistics
Connecting Heathrow's People—Heathrow
Khalifa bin Salman Port—APM Terminals with Memac Ogilvy 
Sky High Economics: The $130bn Inflight Broadband Opportunity—Inmarsat Aviation
We Rock Fest—Dachser Group with Central de Informação

Consumer Electronics
#UniteFor #WhatMatters—HMD Global
SABRE Awards Entry – Bullitt Group—Bullitt Group with London Media PR
SONY FT. ALAN WALKER – THE SCAVENGER HUNT HACK—Sony Mobile with Jung Relations and Sony Music
Sound So Loud You Can See It—Sony with Hope&Glory
State of the Art: LG's Latest OLED TV Demoed at Art Gallery—LG Hungary with Noguchi Porter Novelli

Technology: Hardware
Ballou PR Launches Playertek by Catapult—Catapult Sports
The Place to Bee—Cisco with Chime Tech
Surface AntyLuwr—Microsoft Poland with dfusion communication
Virtually Real HTC—Vive with Hope&Glory
What's a Zettabyte Between Friends?—Seagate with FleishmanHillard Fishburn

Technology: Software and Services
The Cost of Cloud Expertise—Rackspace with Red Consultancy
The Data Dollar Store—Kaspersky Lab with Radley Yeldar
The Global DDoS Campaign—CDNetworks with CCgroup
Ready for the AI Revolution?—Infosys with LEWIS Global Communications
Time. Own It.—Dun & Bradstreet with Harvard

Telecommunications
BECOME AN IT SPECIALIST! – THE CHALLENGE—Telekom Hungary with MEC Hungary and Uniomedia
Our Freedom Is (Still) Not Granted—O2 Czech Republic, O2 Slovakia with Triad Advertising (SVK), Seesame (SVK) and FleishmanHillard (CZ)
Ready to Explore—Vodafone with Glasnost
This is Your Time—Turk Telekom
VOXI: Launching Vodafone's Youth Brand With A Bang—Vodafone UK with Mischief PR

Web-Based Business
#AutumnLive—Facebook with De Issuemakers
Happy Family Car—eBay Corporate Services GmbH
MewTube: Black Friday for Argos—Argos with Hope&Glory
Salva la Siesta—Hotels.com with One Green Bean and Cohn & Wolfe
The Psychology of Scamming—Gumtree with Red Consultancy

Animal Care
@DangerousSnail25 has a secret...—Bayer with Red Consultancy
Animal Heroes of Norway—Agria Dyreforsikring with Gambit Hill+Knowlton Strategies
BetterWithPets—Nestlé Purina with Chandler Chicco Agency, a Syneos Health company
Viral Cats—Merial with Pegasus
The World's Most Eligible Bachelor—Ol Pejeta Conservancy with Ogilvy Africa, SuperSonic Africa and Black Bean Productions

Consumer Health
5000 Gestures Without Pain Challenge—GlaxoSmithKline with Edelman Spain
Safe Pregnancy Public Education Campaign—UNICEF Ukraine with Ukraine Crisis Media Center
Sunscreen on Tap—Apotek Hjärtat with Wenderfalck
THEY WOULD STAY ALIVE Dead Poets Society Reloaded—Hungarian National Association of Pensioners with DeepInsight Creative Agency
The Week of Migraine—GSK with Ketchum Brussels

Healthcare Providers
Cera: The Future of Social Care—Cera with W
Pooh – The Bionic Cat—Central Vet Clinic, Sofia, Bulgaria with SiteMedia Consultancy Bulgaria
Road Safety Campaign for Children Protect Me: Talking Pedestrian Crossings—Insurance company Lietuvos draudimas (LD) with Fabula Hill+Knowlton Strategies
Sanitarios Project: A Plan to Reach Young Health Professionals—A.M.A Seguros with LLORENTE & CUENCA

Medical Technology
Change the Name to Change the Game—Hayfever Relief with Porter Novelli London
Cutting through the Silence on World Hearing Day—MED-EL with Porter Novelli London
Posture Straight Talk—Upright Technologies with Kaizo

Pharmaceutical: RX
A Curve Stick Dispirits a Player—Swedish Orphan Biovitrum (Sobi) with Ahjo Communications
Flo.—Bayer with Virgo Health
Harold Heart and Dorothy Diabetes—Boehringer Ingelheim and Eli Lilly and Company with HAVAS Just::
“J’ose contre la fibrose!” (“I dare against fibrosis” )—Roche France with dna Switzerland
World COPD Day “It’s Not Normal Not To Be Able To”—BOEHRINGER INGELHEIM with apple tree communications

Associations
#ISeeMore—The Institution of Engineering and Technology with Tin Man
Hitchcock as a DIRCOM—Telefonica Foundation with ATREVIA
Homes Held Hostage: Ending Abuse of the Leasehold System—HomeOwners Alliance with Brands2Life
Look at the Person, Not the Handicap—CAP48 with Whyte and AIR
The Pearl Initiative and UNGC 2nd Regional Forum—The Pearl Initiative with APCO Worldwide

Educational and Cultural Institutions
Amsterdam Light Festival 2017-2018—Amsterdam Light Festival with Coebergh Communicatie & PR
How About Being a Danish Prince? You Could Be One!—Katona József Theatre with Republic PR - Member of Republic Group 
IMPA Mostra que a Matemática é Divertida e Transforma Vidas—IMPA (Institute for Pure and Applied Mathematics) with Corcovado Comunicação Estratégica
Postcards from the Past: A Story of the People Who Conquered Time and Space—The Museum of Cosmonautics
Quantum Kate: The World's First Virtual YouTuber—SDU CP3 Origins (University of Southern Denmark) with RelationsPeople and We Love People

Government Agencies
Cybersecurity Heroes – Alert Online—The Netherlands Ministry of Justice and Security with Omnicom PR Group
It Won't Happen To Me—The Danish Safety Technology Authority with Holm Kommunikation A/S, Khora VR and Bifrost Productions
MADE VISIBLE—TCS
Sharing Nour's Story—EU with FleishmanHillard Fishburn
Swiss Business Hub Russia Content Marketing Initiative—Swiss Business Hub Russia with Grayling

Not-For-Profit Organizations
#SmallTalkSavesLives - Sarah's Story—Samaritans and Network Rail with Pegasus and Progress Films
BLOCKHEAD—Beltretter e.V.
Farm Safety Week—Farm Safety Foundation with TVC Group
First Aid Kit for Sorrow—The Church of Sweden with Volontaire
What is Happening in Catalonia? An Explanation for Our American Friends.—The Hispanic Council