2017 Global SABRE Awards | Holmes Report

2017 Global SABRE Awards Winners

From more than 5,000 entries submitted around the world to The Holmes Report’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at the 2017 Global Public Relations Summit in Miami.

The SABRE Awards--which include competitions for the Americas, EMEA, Latin America and the Asia-Pacific region--attract more than 5,000 entries from more than 60 countries, so that the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

The evening also honoured our 2017 Global Agencies of the Year

Our 40 best campaigns of the year, in order, were revealed at the Global SABRE Awards on 25 October:

1. „Mein Kampf – gegen Rechts“
Gesicht Zeigen! Für ein weltoffenes Deutschland e.V. with Ogilvy Public Relations GmbH

2. Finding Our Fire: Bernzomatic Brand Refresh
Bernzomatic with Zeno Group

3. The DNA Journey

4. The Autism Simulator
SPOSA Bratislava with Seesame s.r.o.

5. Cheetos Museum
Frito-Lay (the Cheetos brand) with Ketchum

6. Uncover the Truth
Transparency International Sri Lanka with Ogilvy Public Relations

7. #BrutalCut
ActionAid UK with Weber Shandwick

8. Safe Stories / Histórias Seguras
Ananse with Little George (Ketchum)

9. Back To Work
Medela with Genesis Burson-Marsteller

10. Savlon Healthy Hands Chalk Sticks
ITC SAVLON with PR Pundit

11. The Swedish Number

Svenska Turistföreningen with Cohn & Wolfe Stockholm AB

12. Pantene Dad-Do/Strong is Beautiful
Pantene Pro-V with DeVries Global

13. Making Nuclear Necessary
Rosatom with Instinctif Partners

14. PLAYMOBIL: Setting Engagement Targets Ablaze with London Fire Brigade
PLAYMOBIL UK with OneChocolate

15. Launching IQOS and Helping the Tobacco Giant Quit Smoking

Philip Morris International with Pagefield Communications

Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

17. eBay Adopts L'Aquila
eBay Italy with APCO Worldwide

18. In Search of the UAE's Unluckiest Traveler
RSA with Edelman UAE

19. PepsiCo: Performance with Purpose

20. One Ramadan
Huawei CBG with Memac Ogilvy Public Relations

21. Daron
The Quest for Knowledge—Norad - Norwegian Agency for Development Cooperation with Gambit Hill + Knowlton Strategies

22. SA Tomorrow
Johannesburg Stock Exchange with Hill+Knowlton Strategies

23. Nerd Against Nature
The Norwegian Trekking Association with Geelmuyden Kiese AS

24. The Friendship Breakfast

25. JetBlue Reaches Across The Aisle
JetBlue with MullenLowe

26. Why Microsoft and a Boyband Pranked Dutch Youth
Microsoft with Progress Communications

27. How Korean Part-Time Workers Got Full-Time Respect
Media Will (Alba Chunkuk) with Weber Shandwick Korea

28. Bring Back the Bees
General Mills Canada with Veritas Communications

29. The Vaseline Healing Project
Unilever/Vaseline with Edelman

30. Leading a Campaign for a Company Under Attack
Herbalife with SKDKnickerbocker

31. Always Like a Girl Emojis

32. #QuéOnda (What's Up With)
AVON Foundation with LLORENTE & CUENCA

33. Mirinda - Release The Pressure
Pepsico with Edelman India

34. Empowering Haitian Farmers through Tree Planting
Timberland with Cone Communications

35. Maya Rudolph Comes Clean About Feminine Care with Seventh Generation’s “Vajingle”
Seventh Generation with Allison+Partners

36. Love Digital in the times of Demonetisation
ICICI Bank with Adfactors PR

37. The Launch of Absorb: A Revolutionary, Game-Changing, First-of-Its-Kind Fully Dissolving Heart Stent
Abbott with GCI Health

38. #iHateTheWait
Airlines for America

39. Selling the Idea of Luxury to Save a Brand from U.S. Extinction: The 2016 Volvo XC90 SUV
Volvo Car USA with WE Communications

40. The Circus Takes The Circus Back
Ringling Bros. and Barnum & Bailey with MullenLowe