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The scope, structure, language—indeed, the very definition—of public relations is changing. Today’s communications professionals need an understanding of big data and analytics, social media and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.
In 2021, the contours of a brand’s story need to look different than in years past for two reasons: the post-Covid econo ...
Brent Giannotta 20 Apr 2021
NewsWhip founder and CEO Paul Quigley is joined by Benedict Nicholson, NewsWhip's head of research and editorial, for a ...
NewsWhip 01 Apr 2021
This conversation with Twitter's communications head Brandon Borrman covers how to apply the platform rules to world lea ...
PRovoke Media 01 Apr 2021
Brunswick’s latest Digital Investor Survey also found that the Gamestop story drove investor use of Reddit up, but trust ...
Maja Pawinska Sims 26 Mar 2021
The decline in influence of media and the rise of a networked, multichannel and personalised media has many implications ...
NewsWhip 25 Feb 2021
Anheuser-Busch's multifaceted Covid-19 response took home top honors at the virtual 2021 Innovation SABRE Awards on Fe ...
PRovoke Media 25 Feb 2021
When chaos seems to reign almost unchecked and communication is largely limited to digital channels, cultivating and mai ...
Mark Henricks 03 Feb 2021
The UK motor racing circuit has called in the brand-building agency to “fix its data” to inform future marketing and com ...
Maja Pawinska Sims 02 Feb 2021
Omnicom Public Relations Group's omniearnedID aims to help communicators measure the impact of earned media on business ...
Diana Marszalek 22 Jan 2021
People moves at APCO, PRCA, Milk & Honey, Mixology, Aurora; new work for Hope&Glory, Kinc, Threepipe, The Romans, Story, ...
PRovoke Media 18 Jan 2021
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