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The scope, structure, language—indeed, the very definition—of public relations is changing. Today’s communications professionals need an understanding of big data and analytics, social media and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.
The campaign, which also involved VMLY&R and Spark Foundry, took home top honors last night at the In2 SABRE Awards h ...
PRovoke Media 13 Feb 2020
'Of thousands of PR pitches, I have received, I could count on one hand the number that have led to stories. Surely the ...
Mark Henricks 15 Jan 2020
Chinese ecommerce giant Alibaba has selected the WPP PR firm following a competitive review that focused on its AliExpre ...
Arun Sudhaman 06 Jan 2020
The Holmes Report identifies 25 professionals who are changing the world of communications in EMEA, and discovers their ...
Maja Pawinska Sims 05 Dec 2019
Former Zeno exec Matt Collette takes on vice chair role at Edelman after leaving Ogilvy.
Holmes Report 03 Dec 2019
The Holmes Report again identifies 25 professionals reshaping the marketing and comms world in Asia-Pacific, and finds o ...
Arun Sudhaman 19 Nov 2019
In partnering with National Geographic to create and air a six-part documentary series on extreme poverty, P&G aims to r ...
Diana Marszalek 11 Nov 2019
The Paris agency, which recently added a martech startup studio, will be supporting the firms with PR, social media and ...
Maja Pawinska Sims 04 Nov 2019
The Innovation SABRE Awards - North America returns to Chicago in 2020, celebrating groundbreaking creativity in digital ...
Holmes Report 16 Oct 2019
Our seventh annual Innovator 25 in the Americas features people who are addressing the industry’s challenges with ingenu ...
Aarti Shah 01 Oct 2019
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