Best in Live Events

Carnival Gets A New Handle On Fun —Carnival Cruise Line with M Booth, Anomaly, PHD 

Milking My Ladies: Launching the Elvie Pump—Elvie with SourceCode

More Powerful Together: Shining a New Light on the HeForShe Movement and Gender Equality—United Nations HeForShe Movement with FleishmanHillard New York

Prescribed to Death—National Safety Council with Ketchum, Energy BBDO, m ss ng p eces, The Mill, Flare, PHD

This is Our Ice—Minnesota Wild with ICF Next

Best in Digital Promo & Activation

#RepresentLove—Tinder with M Booth

Conoco Launches “Choose Go”—Phillips 66/Conoco with Carmichael Lynch Relate

Feel More: Redefining Masculinity by Destigmatizing Masturbation Around the World—TENGA with Burson Cohn & Wolfe

Hidden Valley’s Ranch Keg—Hidden Valley Ranch with Current Marketing

Walkers Shortbread Finds Its E-Commerce Sweet Spot on Facebook—Walkers Shortbread U.S. with 360PR

Best in Sponsorships

Generating National Buzz at Monster Energy Supercross with Rob Gronkowski—Monster Energy Supercross with MullenLowe

Mastercard 'Levels Up' with League of Legends Esports—Mastercard with Riot Games Communications, Ketchum PR, Weber Shandwick, Frukt, Octagon, Twitch

Placing all bets on the Kentucky Derby—14 Hands Winery with WE Communications

Taste the Gold: Hershey’s Shares Olympic Gold Platform—The Hershey Company with Ketchum

Warm Vibes. Powered Locally.—Cenex with Exponent PR

Best in Trade Shows & Awards

Beauty gets ugly: Chainsaws and soldiers at CES—FOREO with GreenRoom PR Agency

Driving the EV debate directly in front of Global Fleet Managers—Thor Trucks with The Bulleit Group

Gaining Investor Attention with the Help of Fortune's 40 Under 40 Award—Affectiva with March Communications

Hatching My Special Aflac Duck at CES 2018—Aflac with Marina Maher Communications, FleishmanHillard, Ken Willis International, CSE, Carol Cone ON Purpose, Nation of Artists

Making an Impact in Concussion Technology—Prevent Biometrics with Carmichael Lynch Relate

EARNED MEDIA

Best in Digital/Print Consumer Media (Earned)

Creating the Summer of Spritz with Aperol—Campari America with M Booth

Exclusive the Rainbow—Skittles with ICF Next

Healthy Pools Summer Swimming—The Water Quality and Health Council with Sachs Media Group

JetBlue Satisfies Cross-Country Cravings With Pie in the Sky—JetBlue Airways with MullenLowe

Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese—Arla with Carmichael Lynch Relate

Best in Digital/Print B2B Media (Earned)

Bringing Life-Altering Med-Tech to National Attention—INSIGHTEC with Red Lorry Yellow Lorry

Making Deloitte the Undisputed Leader in Human Capital Services—Deloitte with MWWPR

Mailchimp's Journey to Company of the Year—Mailchimp with RSquared 

Sometimes, You Just Have to Drive the Story Home—Synaptics with The Hoffman Agency

Tyson Foods Hatches a New Image: From Commodity to Innovator—Tyson Foods with MWWPR

Best in Broadcast Media (Earned)

Beating Tesla to the Streets—Thor Trucks with The Bulleit Group

Dominating the Airwaves with Patrón Tequila—Patrón Tequila with M Booth

Exclusive the Rainbow—Skittles with ICF Next

Helzberg Diamonds Breaks the Rules of Engagement—Helzberg Diamonds with Carmichael Lynch Relate

Mayochup—Heinz with ICF Next

Best in Product Reviews (Earned)

Chicago Metallic Featured on Epicurious—Chicago Metallic with Lippe Taylor

How Herbal Essences Reignited the Media’s Passion for a “40-something”-Year-Old Brand—Herbal Essences with Marina Maher Communications

How VSC and SelfScore Designed the Deserve Credit Card, TIME’s Best Student Credit Card for 2018—Deserve with VSC

Retro Pitch Hits Emotional Touch Point with Reviewers—Nautilus Inc. with The Hoffman Agency

Traeger Grills Gets Amazing Coverage For Its Tech Revolution—Traeger with Method Communications

Best Earned Media with Influencers + Communities

Abbott revolutionized diabetes management with the FreeStyle Libre system—Abbott with GCI Health

Aussie's AUSSome Side of Life—Aussie with DeVries Global and Carat

Barefoot Wines Creates Parody Music Group, the Slay Team—Barefoot with MWWPR

Influencers Take to the Skies and Go #UPINTHEFINNAIR—Finnair with Zapwater Communications, Inc.

My HealthysexualStory: Breaking down barriers in HIV vulnerable communities—Gilead with Health Unlimited

Best Persuasive Content

Barefoot Wines Creates Parody Music Group, the Slay Team—Barefoot with MWWPR

Colgate Saves Water, Builds Business and Slows GHG Emissions—Colgate-Palmolive with BCW

Feel More: Redefining Masculinity by Destigmatizing Masturbation Around the World—TENGA with Burson Cohn & Wolfe

Letters to Leaders: Maynard Webb Skyrockets to Success—Maynard Webb with LEWIS

Milking My Ladies: Launching the Elvie Pump—Elvie with SourceCode

Best Content Creation for Media Sites (Earned)

Barefoot Wines Creates Parody Music Group, the Slay Team—Barefoot with MWWPR

Big Mac 50th Anniversary—McDonald's with Golin

JIM, The First Smart Decanter—Jim Beam with ICF Next

The M.O.M. Squad—Summer Infant with Adam Ritchie Brand Direction

The New Sound Of Cereal—Kellogg's Frosted Flakes with Edelman

SPONSORED & PAID MEDIA

Best Content Creation for Media Sites (Paid)

Barefoot Wines Creates Parody Music Group, the Slay Team—Barefoot with MWWPR

Every Day Is Positively Bluetiful—U.S. Highbush Blueberry Council with Padilla

Everyday Moments Matter: Know About IPF—Genentech with Weber Shandwick

More for MBC and the Thriver Movement—Eli Lilly and Company with Porter Novelli

Welcome to the Water Revolution—Niagara Conservation with Padilla

Best Influencer Programs + Endorsements (Paid)

Adobe Make It Impactful—Adobe with Golin

Barefoot Wines Creates Parody Music Group, the Slay Team—Barefoot with MWWPR

Colgate Saves Water, Builds Business and Slows GHG Emissions—Colgate-Palmolive with BCW

Duracell Hijacks Pop Culture to Spring into Saving Lives—Duracell with Citizen Relations

Scandal Helps New Zoëtry Resort Flip the Script—AMResorts with rbb Communications

Best Media Partnership

#PetalsforProgress—FTD Floral Companies with MullenLowe PR

Challenging Perceptions to Change the Future of Food—Land O'Lakes with Exponent PR, Colle McVoy

GARDEN OF LIFE GRABS “ATTENTION” FOR CLEANER VITAMINS AND SUPPLEMENTS—Garden of Life with Carmichael Lynch Relate

Grow It. Show It. Serve It – Teaching Millennial Dads How to Talk “Real Food” With Their Kids—Maple from Canada with Padilla

Steve TV and Embassy Suites by Hilton Have a Big Surprise for 21-year-old Special Needs Employee—Embassy Suites by Hilton with rbb Communications

Best Seo/Content Distribution Program (Paid + Organic)

Fremont Website Takes Holistic Approach to SEO—City of Fremont with The Hoffman Agency

Optimize all the Content: Helping NY Magazine Win with Search While Print Was Dying—New York Media (New York Magazine, The Cut, Vulture) with MWWPR

Best in Digital Marketing/Advertising

Every Day Is Positively Bluetiful—U.S. Highbush Blueberry Council with Padilla

The M.O.M. Squad—Summer Infant with Adam Ritchie Brand Direction

Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese—Arla with Carmichael Lynch Relate

Welcome to the Water Revolution—Niagara Conservation with Padilla

Wente #MakeTime Campaign—Wente Family Estates with W2O

SOCIAL MEDIA & COMMUNITY MANAGEMENT

Best Use of Integrated Social Media

#RepresentLove—Tinder with M Booth

Carnival Gets a New Handle on Fun —Carnival Cruise Line with M Booth, Anomaly, PHD

Dexcom Call of The Warrior—Dexcom with Allison Partners

Outrageous Fans Outrageous Product = Outrageous Launch—Reese's with Ketchum

Placing all bets on the Kentucky Derby—14 Hands Winery with WE Communications

Best Use of Social Networks

Carnival Gets a New Handle on Fun—Carnival Cruise Line with M Booth, Anomaly, PHD

Conoco Launches “Choose Go”—Phillips 66/Conoco with Carmichael Lynch Relate

Manu Ginobili's Next Act—Terminix with ICF Next

Mayochup—Heinz with ICF Next

Outrageous Fans Outrageous Product = Outrageous Launch—Reese's with Ketchum

Best Use of Video Networks

#OpeningDayIsBack—Kingsford Charcoal with Current Marketing

Hilton Declares Affordable Suites for All—Embassy, Homewood and Home2 Suites by Hilton with GSDM and rbb Communications

JIM, The First Smart Decanter—Jim Beam with ICF Next

KAYAK Helps U.S. Soccer Fans Find A New Fandom—KAYAK with Carmichael Lynch Relate

Novartis: Charting a New Path for Social Media Success in Heart Failure—Novartis Pharmaceuticals with Burson Cohn & Wolfe

Best Use of Photo Networks 
Winner: Celebrating Equal Parts Cocktails, Charity and Creativity for Negroni Week 2018—Campari with M Booth

Best Use of Blogs
Blis - Building a B2B Brand in a Crowded Market—Blis with SourceCode

Calling in the Experts: Answers for Tough Questions on the Farm—Cenex with Exponent PR

Stonyfield Organic Farm Tours—Stonyfield Organic

Best in Crowdsourcing & Co-creating

Champions of Science: The Art of Ending Stigma—Janssen Pharmaceutical Companies of Johnson & Johnson

Chipotle Superfan Stickers—Chipotle Mexican Grill with Day One Agency

Conoco Launches “Choose Go”—Phillips 66/Conoco with Carmichael Lynch Relate

GatherMS: By the Community, for the Community—Genentech, Inc. with W2O

Outrageous Fans Outrageous Product = Outrageous Launch—Reese's with Ketchum

Best in Real-time Engagement

Häagen-Dazs: The Unofficial Ice Cream of Super Bowl 52—Häagen-Dazs with Interfuse (a Ketchum company)

KAYAK Helps U.S. Soccer Fans Find A New Fandom—KAYAK with Carmichael Lynch Relate

Kit Kat Love Story—Kit Kat with Ketchum

Pizza with a Side of Soy Sauce—Kikkoman USA with Ketchum

Red Stripe to the Rescue—Red Stripe with BRAYA

Best Meme/Viral Campaign

The Day IHOP Flipped the Script—IHOP with PR Agency: DeVries Global/Creative: Droga5 /Media Buying: Initiative/ Social Media: MRM/McCann /POP: Barkley US

Driscoll's—Bringing the Braspberry to Life with Allison Partners

JetBlue Satisfies Cross-Country Cravings With Pie in the Sky—JetBlue Airways with MullenLowe

Mayochup—Heinz with ICF Next

This is Our Ice—Minnesota Wild with ICF Next

Best Use of Gamification/User-Generated Contests

#AzureTrivia—Microsoft Cloud Enterprise with WE Communications

Bling Mac—McDonald's with Golin

Know Your Beer—Miller Lite with ICF Next

Outrageous Fans Outrageous Product = Outrageous Launch—Reese's with Ketchum

Sunternship—Days Inn with ICF Next

BRAND CONTENT & CREATIVITY

Best in Brand Narratives

Heluva Good! No-Fumble Fanny—Heluva Good! with M Booth

How Microsoft is composing a more useful, beautiful soundscape for everyday technology—Microsoft with Microsoft Story Labs

Prosocial: Changing the Conversation Around 13 Reasons Why—Netflix with Zeno Group

Rice Krispies Treats Love Notes—Kellogg's Rice Krispies Treats with Edelman

 “We Beefin?’”—Wendy's with Ketchum with VML and Six Course Inc.

Best in Digital Brand Platforms

Alizila—Alibaba Group

Cold Brew Curious—Nestle Professional NESCAFE Cold Brew with Interfuse (a Ketchum company)

KAYAK Helps U.S. Soccer Fans Find A New Fandom—KAYAK with Carmichael Lynch Relate

The Patrón Hacienda Experience—Patrón Tequila with M Booth Associates

Teaching Chefs to Go Whole Hog for Prosciutto di Parma—Consorzio del Prosciutto di Parma with Padilla

Best in Brand Film/Video

America's Musical Journey—Brand USA with Ogilvy

Duracell Hijacks Pop Culture to Spring into Saving Lives—Duracell with Citizen Relations

JIM, The First Smart Decanter—Jim Beam with ICF Next 

A Rallying Cry for the Last Real Mountain Town—Jackson Hole Travel and Tourism Board with Exponent PR

Today's All-American Family and Unconscious Bias—HP with Edelman

Best in Brand Animation

Explanimators Video Series—Microsoft with Microsoft Story Labs

New Name, Same Commitment to You—Bank OZK with Praytell/Motive

Opportunities & Challenges Animation Series—Merck with Gagen MacDonald

Best Use of Illustrations + Photography

Barefoot Wines Creates Parody Music Group, the Slay Team—Barefoot with MWWPR

Creating an Unlikely Water Hero—Scotts Miracle-Gro with Zeno Group

Emery’s 9-1-1 Toolbox—King County E-911 Program Office with C C

The M.O.M. Squad—Summer Infant with Adam Ritchie Brand Direction

No One Way—Footaction with Praytell

Best in Audio: Podcasts + Music

Beautyrest Be More Awake Campaign—Beautyrest with Hunter Public Relations

Two Scientists Walk Into a Bar, a podcast for the scientist (in all of us)—Genentech, a member of the Roche Group with Weber Shandwick

 “We Beefin?’”—Wendy's with Ketchum with VML and Six Course Inc.

Best in Identity Branding

Barefoot Wines Creates Parody Music Group, the Slay Team—Barefoot with MWWPR

Bell: Creating an iconic brand for an aviation pioneer—Bell with FutureBrand

Let's Measure Up—CFA Institute with Ogilvy

Mattersight Identity Branding—Mattersight with Walker Sands Communications

No One Way—Footaction with Praytell

Best in Social Good + Public Service

Diageo’s “Decisions: Party’s Over” Binge Drinking Virtual Reality Experience—Diageo with Jaunt, Taylor

Pink Perfect Featured on Elvis Duran and the Morning Show—Pink Perfect with Lippe Taylor

Prescribed to Death—National Safety Council with Ketchum, Energy BBDO, m ss ng p eces, The Mill, Flare, PHD

Reinvent Mindsets by HP—HP Inc. with FF Creative Community & ALMA

TIme to Vote—Levi Strauss & Co. and Patagonia

ANALYTICS + INSIGHTS

Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

Clean is the Beginning—Clorox with Ketchum

Conoco Launches “Choose Go”—Phillips 66/Conoco with Carmichael Lynch Relate

Evereve Turns #DressLikeAMom Into The Ultimate Compliment—Evereve with Carmichael Lynch Relate

KAYAK Helps U.S. Soccer Fans Find A New Fandom—KAYAK with Carmichael Lynch Relate

Redefining Influence for Gillette Grooming—Gillette with Ketchum Analytics

Best Use of Original/Commissioned Research for PR

#RepresentLove—Tinder with M Booth

Clean is the Beginning—Clorox with Ketchum

Feel More: Redefining Masculinity by Destigmatizing Masturbation Around the World—TENGA with Burson Cohn & Wolfe

Quarterly Reports Drive Coverage & Build Reputation for Extreme Reach—Extreme Reach with Clarity PR

Red Baron Solves Summer Mealtime Chaos—Red Baron, Schwan's Company with Carmichael Lynch Relate

Best in Measurement, Post-Campaign Analysis

Development of the Hypatia Gravity Score to Measure  Media Impact—Hypatia with Lippe Taylor

Emergency Preparedness—Bernzomatic with Zeno Group

Evereve Turns #DressLikeAMom Into The Ultimate Compliment—Evereve with Carmichael Lynch Relate

KAYAK Helps U.S. Soccer Fans Find A New Fandom—KAYAK with Carmichael Lynch Relate

PAN Optic Report: Solving the PR Measurement Challenge—PAN Clients (All) with PAN Communications

Best in Marketing Technology

Galileo6—Spectrum Science

Max Borges Agency’s Collective Intelligence Reports—Max Borges Agency with Max Borges Agency

Proof PowerROI: What Differentiates the Agency of the Future—Proof Analytics

The Patrón Hacienda Experience—Patrón Tequila with M Booth Associates

W2O's Search Magic 8-Ball: Using Search Analytics to Map Intent and Drive PESO Activation—W2O

AGENCY SPOTLIGHT

Best Agency Marketing

Creating Cultures of Empowerment: Have Her Back—Golin

Meet the CorpSumers—MWWPR

PAN Communications: We Move Ideas.—PAN Communications

Ruder Finn Creates Buzz With What's Next in Agency Marketing—Ruder Finn

Vested: Economist Insights—Vested

Best Agency Disruption - Tools & Tactics

Galileo6—Spectrum Science

Max Borges Agency’s Collective Intelligence Reports—Max Borges Agency

Meet Q: AI Powered Community Management—Weber Shandwick

Best Agency Blog, Editorial, Communications Platform

Ask GenZ—Day One Agency

W2O Integrated Thought Leadership—W2O

Best Live Event - Agency

Digital Influencers Meet PR/Marketing Pros—Digital Influencers and PR/Marketing Pros with Agency Abron

Max Borges Agency Annual Media Preview—Max Borges Agency

W2O – Joining Forces with SXSW Interactive 2018 to Provide Client Value—W2O

SPECIAL CAMPAIGNS

Corporate/B2b

Beating Tesla to the Streets—Thor Trucks with The Bulleit Group

Clorox® Total 360®: A Game Changer in Fighting Outbreaks—CloroxPro with Ketchum

Scout by Miller Heiman Group—Miller Heiman Group with Walker Sands Communications

Teaching Chefs to Go Whole Hog for Prosciutto di Parma—Consorzio del Prosciutto di Parma with Padilla

Welcome to the Water Revolution—Niagara Conservation with Padilla

Consumer

Driscoll's—Bringing the Braspberry to Life with Allison Partners

Exclusive the Rainbow—Skittles with ICF Next

Hidden Valley’s Ranch Keg—Hidden Valley Ranch with Current Marketing

JIM, The First Smart Decanter—Jim Beam with ICF Next

Mayochup—Heinz with ICF Next

Healthcare

Abbott revolutionized diabetes management with the FreeStyle Libre system—Abbott with GCI Health

Behind the Lens: Living with a Rare Blood Cancer—Incyte Corporation with W2O Group

Champions of Science: The Art of Ending Stigma—Janssen Pharmaceutical Companies of Johnson & Johnson

GatherMS: By the Community, for the Community—Genentech, Inc. with W2O

My HealthysexualStory: Breaking down barriers in HIV vulnerable communities—Gilead with Health Unlimited

Financial Sector

Winner: Mental Health & The Finance Advice Relationship—Bridgehouse Asset Managers
Runner Up: Launch of American Express Cash Magnet Card—American Express with Day One Agency

Social Good/Non-profit

Cub Scouts Welcome Girls—Boy Scouts of America with Golin

Healthy Pools Summer Swimming—The Water Quality and Health Council with Sachs Media Group

J&J Ignites Its Commitment to Gender Equality in Support of #TIMESUP—Johnson & Johnson with Marina Maher Communications

More Powerful Together: Shining a New Light on the HeForShe Movement and Gender Equality—United Nations HeForShe Movement with FleishmanHillard New York

Reinvent Mindsets by HP—HP Inc. with FF Creative Community & ALMA

Government/Public Affairs/Lobbying

Winner: The Patients Are Waiting: How HARPA Will Change Lives Now—Suzanne Wright Foundation with Ketchum

Runner up: Transforming the Portland Development Commission to Prosper Portland—Prosper Portland with Weinstein PR, Brink Communications, Prosper Portland, DHM Research

Technology

#AzureTrivia—Microsoft Cloud Enterprise with WE Communications

#RepresentLove—Tinder with M Booth

Harr y Potter Kano Coding Kit—Kano with Max Borges Agency

JIM, The First Smart Decanter—Jim Beam with ICF Next

Out of the Playroom & Into the Living Room—Anki with Hotwire

Employee Engagement

Winner: Opportunities & Challenges Animation Series—Merck with Gagen MacDonald

Runner up: Aetna Community Care Interactive Storytelling—Aetna with Cheer Partners

Crisis Management 
Winner: From “S.O.S” to “Bienvenidos”: Puerto Rico Asks Media To #CoverTheProgress—Discover Puerto Rico with Ketchum

Lean Marketing

From Screenshot to Sunscreen: Booking Influencer-Approved Vacations Straight from your Phone—Fairmont Mayakoba with Zapwater Communications, Inc.

How an unknown startup went against tech favorite: Elon Musk—Thor Trucks with The Bulleit Group

Influencers Take to the Skies and Go #UPINTHEFINNAIR—Finnair with Zapwater Communications, Inc.

Left-Handers Day—LongHorn Steakhouse

Sunternship—Days Inn with ICF Next

Micro Marketing

FanDuel Sportsbook Launch at The Meadowlands—FanDuel with MWWPR

George Takei & House of Cats—House of Cats with Bospar

Häagen-Dazs: The Unofficial Ice Cream of Super Bowl 52—Häagen-Dazs with Interfuse (a Ketchum company)

JetBlue Goes Up, Up and Rosé With First Ever In-Flight Rosé Tasting—JetBlue Airways with MullenLowe

The Hot-Cheetos Turkey—Reynolds with ICF Next

Best New Company Launch

Changing the Game: The Alliance of American Football Launch—The Alliance of American Football with MWWPR

How an unknown startup went against tech favorite: Elon Musk—Thor Trucks with The Bulleit Group

Sparking Confidence in a Spinoff—nVent with Padilla

Tilray Disrupts Wall Street with First U.S. Cannabis IPO—Tilray with C C, Pomp & Circumstance and Kekst CNC

UpWell Health Breaks Ground with Innovative Research on True Cost of Diabetes—UpWell Health with PAN Communications

Best New Product Launch

Abbott revolutionized diabetes management with the FreeStyle Libre system—Abbott with GCI Health

HP Launches World’s Most Advanced Metals 3D Printing Technology for Mass Production—HP Inc. with Edelman

OCREVUS Launch in Multiple Sclerosis—Genentech, Inc. with W2O

Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese—Arla with Carmichael Lynch Relate

The Day IHOP Flipped the Script—IHOP with PR Agency: DeVries Global/Creative: Droga5 /Media Buying: Initiative/ Social Media: MRM/McCann /POP: Barkley US

INNOVATION EXCELLENCE

Most Innovative Project - University/College Level 

W2O’s Center for Social Commerce—W2O

Most Innovative Agency Initiative

The Art of Branding and Strategy The Creative Challenge—Blue Daring

Creating Cultures of Empowerment: Have Her Back—Golin

More Powerful Together: Shining a New Light on the HeForShe Movement and Gender Equality—United Nations HeForShe Movement with FleishmanHillard New York

Summer of Creativity—Day One Agency

W2O’s ROMI Offering Using Offline & Online Data to Take the Guess Work out of Planning & Evaluation

Most Innovative Marketing/Communications Professional - Agency
Adam Ritchie, Principal—Adam Ritchie Brand Direction

Most Innovative Marketing/Communications Professional -Brand
Catherine Hernandez Blades, Chief Brand and Communications Officer at Aflac 

Most Innovative Business Leader 

BEST IN SHOW - MOST INNOVATIVE 
We will countdown the five most innovative campaigns, selected from the evening's category winners.