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Best In Show #1
Keeping Fortnite Fresh — Wendy's with Ketchum with VMLY&R and Spark Foundry
"Bold takeover of Fortnite by going after frozen meat — and that went totally viral with the players."
Best In Show #2
The Shape of History — Hulu with Courageous Studios/UM
Best In Show #3
#AcceptanceMatters — Mastercard with Ketchum, McCann, BMF
"Topped off an event with business action, giving transgender customers a product they needed."
Best in Show #4
Broadway the Rainbow — Skittle with ICF Next
"They topped their unconventional approach to Super Bowl in 2018 with a Broadway show in 2019. Totally fits the brand."
Best in Show #5
Driscoll's Rosé Berry Limited Edition Summer Launch — Driscoll's with Allison+Partners
"If you can increase 10% shelf space - that's like a whole country at a grocery store."
Experiential Marketing
Best in Live Events
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Best in Sponsorships
Best in Trade Shows & Awards
Earned Media
Best in Digital/Print Consumer Media (Earned)
Best in Digital/Print B2B Media (Earned)
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Best in Product Reviews (Earned)
Best Earned Media with Influencers + Communities
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Sponsored & Paid Media
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Best Media Partnership
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Social Media & Community Management
Best Use of Integrated Social Media
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Best in Crowdsourcing & Co-creating
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Best Meme/Viral Campaign
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Analytics + Insights
Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting
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Best in Marketing Technology
Agency Spotlight
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Corporate/B2B
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Lean Marketing
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New to Market
Best New Company Launch
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Innovation Excellence
Most Innovative Agency Initiative
Innovator of the Year — Agency
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