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Best In Show #1
Keeping Fortnite Fresh — Wendy's with Ketchum with VMLY&R and Spark Foundry
"Bold takeover of Fortnite by going after frozen meat — and that went totally viral with the players."
Best In Show #2
The Shape of History — Hulu with Courageous Studios/UM
Best In Show #3
#AcceptanceMatters — Mastercard with Ketchum, McCann, BMF
"Topped off an event with business action, giving transgender customers a product they needed."
Best in Show #4
Broadway the Rainbow — Skittle with ICF Next
"They topped their unconventional approach to Super Bowl in 2018 with a Broadway show in 2019. Totally fits the brand."
Best in Show #5
Driscoll's Rosé Berry Limited Edition Summer Launch — Driscoll's with Allison+Partners
"If you can increase 10% shelf space - that's like a whole country at a grocery store."
Best in Live Events
Best in Digital Promo & Activation
Best in Sponsorships
Best in Trade Shows & Awards
Best in Digital/Print Consumer Media (Earned)
Best in Digital/Print B2B Media (Earned)
Best in Broadcast Media (Earned)
Best in Product Reviews (Earned)
Best Earned Media with Influencers + Communities
Best Persuasive Content
Best Content Creation for Media Sites (Earned)
Sponsored & Paid Media
Best Content Creation for Media Sites (Paid)
Best Influencer Programs + Endorsements (Paid)
Best Media Partnership
Best SEO/Content Distribution Program (Paid + Organic)
Best in Digital Marketing/Advertising
Social Media & Community Management
Best Use of Integrated Social Media
Best Use of Social Networks
Best Use of Video Networks
Best Use of Photo Networks
Best in Crowdsourcing & Co-creating
Best in Real-time Engagement
Best Meme/Viral Campaign
Best Use of Gamification/User-Generated Contests
Brand Content & Creativity
Best in Brand Narratives
Best in Digital Brand Platforms
Best in Brand Film/Video
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Best Use of Illustrations + Photography
Best in Audio: Podcasts + Music
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Best in Brand Purpose
Analytics + Insights
Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting
Best Use of Original/Commissioned Research for PR
Best in Measurement, Post-Campaign Analysis
Best in Marketing Technology
Best Agency Disruption
Best Agency Publishing Platform
Most Innovative Recruitment/Retention Initiative
Most Innovative Diversity & Inclusion Initiative
Best Live Event - Agency
New to Market
Best New Company Launch
Best New Product Launch
Most Innovative Agency Initiative
Innovator of the Year — Agency
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