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Best In Show #1
#RepresentLove
Tinder with M Booth
Judges: “Didn’t consider a Tinder a driver of social change, until now— ‘isn’t it time emoji represented all love?’ points to an issue many didn’t even know existed.”
Best In Show #2
How an unknown startup went against tech favorite: Elon Musk
Thor Trucks with The Bulleit Group
Judges: “This was a true excellence of lean marketing and scrappy promotion that had a huge impact on the business by looking at what competitors are doing and what's happening in the market.”
Best In Show #3
Prescribed to Death
National Safety Council with Ketchum, Energy BBDO, m ss ng p eces, The Mill, Flare, PHD
Judges: “Chilling, powerful visual that confronts America’s opioid epidemic by humanizing the devastating effects of the crisis.”
Best in Show #4
Exclusive the Rainbow
Skittles with ICF Next
Judges: “Found a way for Skittles to be as high-profile as previous Super Bowl years — without shelling out $5million to run a spot at the game.”
EXPERIENTIAL MARKETING
Best in Live Events
Milking My Ladies: Launching the Elvie Pump—Elvie with SourceCode
Best in Digital Promo & Activation
#RepresentLove—Tinder with M Booth
Best in Sponsorships
Taste the Gold: Hershey’s Shares Olympic Gold Platform—The Hershey Company with Ketchum
Best in Trade Shows & Awards
Beauty gets ugly: Chainsaws and soldiers at CES—FOREO with GreenRoom PR Agency
EARNED MEDIA
Best in Digital/Print Consumer Media (Earned)
Exclusive the Rainbow—Skittles with ICF Next
Best in Digital/Print B2B Media (Earned)
Bringing Life-Altering Med-Tech to National Attention—INSIGHTEC with Red Lorry Yellow Lorry
Best in Broadcast Media (Earned)
Helzberg Diamonds Breaks the Rules of Engagement—Helzberg Diamonds with Carmichael Lynch Relate
Best in Product Reviews (Earned)
Retro Pitch Hits Emotional Touch Point with Reviewers—Nautilus Inc. with The Hoffman Agency
Best Earned Media with Influencers + Communities
Influencers Take to the Skies and Go #UPINTHEFINNAIR—Finnair with Zapwater Communications, Inc.
Best Persuasive Content
Best Content Creation for Media Sites (Earned)
JIM, The First Smart Decanter—Jim Beam with ICF Next
SPONSORED & PAID MEDIA
Best Content Creation for Media Sites (Paid)
Welcome to the Water Revolution—Niagara Conservation with Padilla
Best Influencer Programs + Endorsements (Paid)
Colgate Saves Water, Builds Business and Slows GHG Emissions—Colgate-Palmolive with BCW
Best Media Partnership
Challenging Perceptions to Change the Future of Food—Land O'Lakes with Exponent PR, Colle McVoy
Best Seo/Content Distribution Program (Paid + Organic)
Fremont Website Takes Holistic Approach to SEO—City of Fremont with The Hoffman Agency
Best in Digital Marketing/Advertising
Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese—Arla with Carmichael Lynch Relate
SOCIAL MEDIA & COMMUNITY MANAGEMENT
Best Use of Integrated Social Media
#RepresentLove—Tinder with M Booth
Best Use of Social Networks
Mayochup—Heinz with ICF Next
Best Use of Video Networks
Hilton Declares Affordable Suites for All—Embassy, Homewood and Home2 Suites by Hilton with GSDM and rbb Communications
Best Use of Photo Networks
Winner: Celebrating Equal Parts Cocktails, Charity and Creativity for Negroni Week 2018—Campari with M Booth
Best Use of Blogs
Calling in the Experts: Answers for Tough Questions on the Farm—Cenex with Exponent PR
Best in Crowdsourcing & Co-creating
Champions of Science: The Art of Ending Stigma—Janssen Pharmaceutical Companies of Johnson & Johnson
Best in Real-time Engagement
Kit Kat Love Story—Kit Kat with Ketchum
Best Meme/Viral Campaign
Mayochup—Heinz with ICF Next
Best Use of Gamification/User-Generated Contests
Outrageous Fans Outrageous Product = Outrageous Launch—Reese's with Ketchum
BRAND CONTENT & CREATIVITY
Best in Brand Narratives
Prosocial: Changing the Conversation Around 13 Reasons Why—Netflix with Zeno Group
Best in Digital Brand Platform
Alizila—Alibaba Group
Best in Brand Film/Video
Today's All-American Family and Unconscious Bias—HP with Edelman
Best in Brand Animation
Explanimators Video Series—Microsoft with Microsoft Story Labs
Best Use of Illustrations + Photography
Creating an Unlikely Water Hero—Scotts Miracle-Gro with Zeno Group
Best in Audio: Podcasts + Music
Two Scientists Walk Into a Bar, a podcast for the scientist (in all of us)—Genentech, a member of the Roche Group with Weber Shandwick
Best in Identity Branding
Barefoot Wines Creates Parody Music Group, the Slay Team—Barefoot with MWWPR
Best in Social Good + Public Service
Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting
Conoco Launches “Choose Go”—Phillips 66/Conoco with Carmichael Lynch Relate
Best Use of Original/Commissioned Research for PR
Clean is the Beginning—Clorox with Ketchum
Best in Measurement, Post-Campaign Analysis
Development of the Hypatia Gravity Score to Measure Media Impact—Hypatia with Lippe Taylor
Best in Marketing Technology
W2O's Search Magic 8-Ball: Using Search Analytics to Map Intent and Drive PESO Activation—W2O
AGENCY SPOTLIGHT
Best Agency Marketing
Creating Cultures of Empowerment: Have Her Back—Golin
Best Agency Disruption - Tools & Tactics
Meet Q: AI Powered Community Management—Weber Shandwick
Best Agency Blog, Editorial, Communications Platform
W2O Integrated Thought Leadership—W2O
Best Live Event - Agency
W2O – Joining Forces with SXSW Interactive 2018 to Provide Client Value—W2O
SPECIAL CAMPAIGNS
Corporate/B2b
Teaching Chefs to Go Whole Hog for Prosciutto di Parma—Consorzio del Prosciutto di Parma with Padilla
Consumer
Exclusive the Rainbow—Skittles with ICF Next
Healthcare
Champions of Science: The Art of Ending Stigma—Janssen Pharmaceutical Companies of Johnson & Johnson
Financial Sector
Mental Health & The Finance Advice Relationship—Bridgehouse Asset Managers
Social Good/Non-profit
More Powerful Together: Shining a New Light on the HeForShe Movement and Gender Equality—United Nations HeForShe Movement with FleishmanHillard New York
Government/Public Affairs/Lobbying
The Patients Are Waiting: How HARPA Will Change Lives Now—Suzanne Wright Foundation with Ketchum
Lean Marketing
How an unknown startup went against tech favorite: Elon Musk—Thor Trucks with The Bulleit Group
Micro Marketing
The Hot-Cheetos Turkey—Reynolds with ICF Next
Best New Company Launch
How an unknown startup went against tech favorite: Elon Musk—Thor Trucks with The Bulleit Group
Best New Product Launch
The Day IHOP Flipped the Script—IHOP with PR Agency: DeVries Global/Creative: Droga5 /Media Buying: Initiative/ Social Media: MRM/McCann /POP: Barkley US
INNOVATION EXCELLENCE
Most Innovative Project - University/College Level
W2O’s Center for Social Commerce—W2O
Most Innovative Agency Initiative
Creating Cultures of Empowerment: Have Her Back—Golin
Most Innovative Marketing/Communications Professional - Agency
Adam Ritchie, Principal—Adam Ritchie Brand Direction
Most Innovative Marketing/Communications Professional -Brand
Catherine Hernandez Blades, Chief Brand and Communications Officer at Aflac
Most Innovative Business Leader
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