2023 North America IN2 SABRE Awards Finalists | PRovoke Media

Innovation SABRE Awards North America 2023 finalists

The 2023 Innovation SABRE Awards North America shortlist was selected from more than 750 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 35 industry leaders.

The winners of the 2023 North American Innovation SABRE Awards will be announced during the lunchtime of the North America PRovoke Summit conference on May 3.

Awards venue: TBD in NYC
Date: 3 May
Time: TBD

The Innovation SABRE Awards

Experiential Marketing

Live Events

  • adidas: Choose To Give Back — M&C Sport & Entertainment North America
  • Can't Touch This — Neon with Bospar
  • CeraVe Hosts Global Event Showing Attendees and their Followers How to #CleanseLikeaDerm — CeraVe with Patrick J. Clayton Productions, Charles River Media Group with Coyne PR
  • PC Holiday Insiders Report - The Living Page — Loblaw Companies Limited with Citizen Relations and Loblaws Agency
  • Samsung Unpacked Experience — Samsung with INVNT

Online/Virtual Events

  • Behind the Label — Heineken USA with MikeWorldWide
  •  Doritos + Stranger Things: “Live From The Upside Down” — Frito-Lay North America with Ketchum
  • Icy Hot: Comebaq Courts — Icy Hot with Salutem
  • Igniting H&R Block Associate Advocacy for Spruce — H&R Block with Carmichael Lynch Relate
  • Iron Mountain Webinar Program Secures $13M in Bookings — Iron Mountain with Arketi Group

Digital Promo & Activation

  • Circle K Fuel Day — Circle K with BCW
  • Don't Get McShammed — Jack in the Box with Small Girls PR
  • Dishing out Dough on National Auntie Day — Auntie Anne's with RF|Binder
  • Gingerbread Dive Bars — Miller High Lige with ICF Next
  • SAXX Celebrates the Snip — SAXX with Zeno Group, Quality Meats

Sponsorships

  • Basketball is Better #withAmex — American Express with Day One Agency, Momentum Worldwide, Wasserman, UM
  • Championing Equity for Collegiate Women Athletes — H&R Block with Carmichael Lynch Relate
  • Charmin Loves Tight Ends — Charmin (Procter & Gamble) with MSL
  • Honoring Senior Athletes at the 2022 National Senior Games: The Humana Game Changers — Humana with Coyne PR
  • Lay's Coachella — Frito-Lay/Lay's with Ketchum North America

Earned Media

Digital/Print Media: General, Consumer and Lifestyle Media

  • #TapeOutHate — Budweiser - Labatt Breweries of Canada with Veritas
  • Complete Anatomy Female Model Launch — Elsevier Health with WE Communications
  • Kissing in the Rain — Visit Seattle with C+C and Copacino Fujikado
  • Pumpkin Spice Trash Bags — Hefty with ICF Next
  • Samuel Adams Space Craft — Samuel Adams with MullenLowe

Digital/Print Media: Business/Trade Media

  • Championing Equity for Collegiate Women Athletes — H&R Block with Carmichael Lynch Relate
  • Engaging SMBs Through Research-Focused Content Marketing — UPS Capital with PAN Communications
  • The Home Depot’s Associate First Approach to Spring Hiring — The Home Depot with MSL
  • The Primetime-ification of Women’s Sports — Ally Financial with Tier One Partners
  • VinFast US Grand Store Openings — VinFast with Citizen Relations

Broadcast Media

  • Gingerbread Dive Bars — Miller High Life with ICF Next
  • Pokemon Go Fest 2022 - Seattle — Niantic with Allison+Partners
  • The Light at The End of The Tunnel: Moving the Broadcast Needle for onsemi — onsemi with The Hoffman Agency
  • Tropicana Crunch — Tropicana with MullenLowe PR, MullenLowe U.S. Social, Cramer-Krasselt, OMD
  • Visit Finland: Feeding Phil in Finland — Visit Finland with Zapwater Communications

Product Reviews

  • Arby’s Had Beef with the Burger Industry, so They Fixed It. — Arby's (Inspire Brands) with MSL
  • Have You Ever Put Butter on Pop-Tarts? — Kellogg's Company with Weber Shandwick
  • Midea Revolutionizes the Consumer Technology Space with Unique Industry-First Air Treatment Products — Midea America with Coyne PR

Earned Media with Influencers + Communities

  • CryptoCelebAlert — Honeymoon / Binance with Peppercomm, a Ruder Finn Company
  • Pink For All: Helping Pink Stand for Inclusivity — Victoria Secret Pink with Hunter
  • Sprite - New Bottle. Same Sprite. Now Made with Clear Plastic to Help This Bottle be Re-Made. — The Coca-Cola Company - Sprite with Cashmere Agency
  • “Sunbrella Creates Calming Oasis for Giada De Laurentiis” — Sunbrella with Carmichael Lynch Relate
  • The Reality Flag — Human Rights Campaign with BCW, WPP, VMLY&R, Hogarth, Wavemaker

Persuasive Content

  • Age Appropriate Design Code, “Kids Code,” Legislation - Earned Media Campaign — California “Kids Code” Coalition with Bryson Gillette
  • Building The Credibility Of The Cleaning Coalition Of America — Cleaning Coalition of America with Marathon Strategies
  • "Get Ahead of Stroke" — Society of NeuroInterventional Surgery with BCW, Direct Impact and Vanguard Communications
  • U.S. Victims Of Terror & The Fight For Justice — Crowell & Moring with Marathon Strategies
  • Ugly Truths Holiday Sweaters — Canadian Mental Health Association with Citizen Relations

Content Creation for Media Sites (Earned)

  • Arby’s Ignites the Fish Wars with Rapper Pusha T’s Fish Diss — Arby's (Inspire Brands) with MSL
  • Imparting data-driven leadership and decision-making — Business executives
  • Keeping it Real with Bravo’s “Million Dollar Listing'' alum Fredrik Eklund — Real Messenger with Bospar and The Society Group
  • Papa Johns One-Day Contracts — Papa Johns with Current Global
  • Stepping Out From the Shadow of a Founding CEO — Overstock with Method Communications

Sponsored & Paid Media

Content Creation for Media Sites (Paid)

  • Flintstones Vitamins' Kids Grow Best — Bayer Consumer Health North America with twelvenote, a Lippe Taylor Group agency
  • Here for What Matters — Dollar General with BCW, HZ
  • Reaching Multi-Lingual Moms Through Digital Marketing — FeverAll with RLA Collective, a Ruder Finn Company

Paid Influencer Programs + Endorsements

  • Clearblue Confirms Fertility Facts on TikTok — Clearblue (Procter & Gamble) with MSL
  • Dove InstaGrants — Mars Wrigley with Weber Shandwick
  • Pink For All: Helping Pink Stand for Inclusivity — Victoria Secret Pink with Hunter

Product Placement (Entertainment Vehicle)

  • Winner: All Together Now: Guinness St. Patrick’s Day 2022 — Guinness – Diageo NA with Taylor PR, MKTG, QCM

SEO/Content Distribution Program

  • Winner: Keeping the Ball Rolling Amidst Uncertainty: Reimagining Storytelling & SEO for Synopsys’ Corporate Blog — Synopsys with The Hoffman Agency

Digital Marketing/Advertising

  • Connecting with New Moms & Parents Through 360 Digital Marketing Program — FeverAll with RLA Collective, a Ruder Finn Company
  • On The Fence — Illinois Department of Health with TimeZoneOne with partners Schafer Condon Carter, Tessa Films and Civis Analytics
  • Phexxi “House Rules” Campaign — Evofem with Real Chemistry, McCann Health NJ, McCann Health Engagement and Mediahub

Social Media & Community Management

Overall Use of Social Media & Platforms

  • Alibaba.com: Reaching Gen Z Entrepreneurs on TikTok — Alibaba.com with Hot Paper Lantern
  • Launching Soulful Work, a Diversified Approach to Attracting Cybersecurity Talent — Trellix with The Hoffman Agency
  • Midol #TheRealReason — Bayer Consumer Health North America with twelvenote, a Lippe Taylor Group agency
  • National Roast Day — Wendy's with Ketchum
  • One A Day The Gratitude Project — Bayer Consumer Health North America with twelvenote, a Lippe Taylor Group agency

Social Video

  • Chipotle Mexican Grill x Corn Kid — Chipotle Mexican Grill with Day One Agency and Cameo for Business
  • DJ DaaS Jams — Citrix with Shift Communications
  • Introducing Elevated Video Content to Drive WOM for Basil Hayden — Basil Hayden with Day One Agency
  • Madden Ratings Hotline — EA Sports with 160over90
  • Meeting Patients in The Middle of Their Day-To-Day: Entresto's Nostalgia-Fueled Game Show — Novartis / Entresto with BCW

Social Photos

  • Winner: Reigniting the legacy of Tres Generaciones through social photography — Tres Generaciones with Day One Agency

Influencer Marketing

  • Cub Cadet - Essence de Lawn — Cub Cadet/Stanley Black & Decker with Exponent PR & Colle McVoy
  • One Sequential Step at a Time from Tip to Grip — Tampax (Procter & Gamble) with MSL
  • Overtime Deal — Buffalo Wild Wings with MSL and The Martin Agency
  • Taking Parents (and Kids) from Nervous to #Ninjawesome — Ninjamas (Procter & Gamble) with MSL
  • Vöost: An Effizzing Amazing Brand Launch — Vöost with Zeno Group

Crowdsourcing & Co-creating

  • Winner: Combatting Online Toxicity: Jigsaw’s Harassment Manager Launch — Google Jigsaw with M Booth

Platform-Specific Campaigns

Best Use of Instagram

  • Chipotle Mexican Grill x Cilantro Soap — Chipotle Mexican Grill with Day One Agency, BCW, RQ Agency
  • Dove InstaGrants — Mars Wrigley with Weber Shandwick
  • She's Next In Fashion — Visa with 160over90

Best Use of LinkedIn

  • Winner: Microsoft Viva: Bedtime Stories for Bosses — Microsoft Canada with Veritas / M&P

Best Use of TikTok

  • #belairdirectDriveChallenge — belairdirect with Clark Influence and Omnicom Group
  • Applebee’s Saucy Gloss — Applebee's with Current Global
  • Arby’s Heats Up TikTok and TV Screens with the Diablo Dare — Arby's (Inspire Brands) with MSL
  • Chipotle Mexican Grill x Corn Kid — Chipotle Mexican Grill with Day One Agency and Cameo for Business

Best Use of Twitter

  • Madden Ratings Hotline — EA Sports with 160over90
  • National Roast Day — Wendy's with Ketchum
  • The Heinicke Deal — A-B InBev, Bud Light with 3pm Agency / Weber Shandwick

Owned Media

Website

  • Act right with confidence - Navigating a new droit.tech to showcase Droit's platform and products — Droit with Red Lab
  • Depression Looks Like Me Takes Aim at Mental Health Representation — The Janssen Pharmaceutical Companies of Johnson & Johnson with FleishmanHillard
  • Engineered for a Challenging Landscape: Rybrevant® (amivantamab-vmjw) Takes on the Toughest EGFR Lung Cancers — Janssen with Real Chemistry

Mobile Apps

  • Winner: Keeping it Real with Bravo’s “Million Dollar Listing'' alum Fredrik Eklund — Real Messenger with Bospar and The Society Group

Digital Publishing

  • Winner: Stories From Hilton: A Revamped Home for Storytelling — Hilton

CSR, ESG and DEI Reporting

  • Behind the Label — Heineken USA with MikeWorldWide
  • Creating an Annual CSR Report That Brings a Corporate Culture to Life — Ally Financial with Tier One Partners
  • EV Supply Chain — General Motors

Annual Report

  • Winner: Ford Integrated Report — Ford Motor Company

Documentary Film and Video

  • A Dream Delivered: The Lost Letters of Hawkins Wilson — Ancestry with Weber Shandwick
  • CeraVe - A Walk In Our Shoes — CeraVe with Gradient Experiential
  • Not the Science Type — 3M with Ketchum, Generous Films, and Passion Point Collective
  • Putting the World on Notice — Chevrolet with Weber Shandwick
  • The Quest for Sleep — Idorsia Pharmaceuticals US with Ruder Finn

Tools and Tactics

AI/Virtual Reality/Augmented Reality/Immersive Technology

  • Chipotle Mexican Grill - Roblox Boorito — Chipotle Mexican Grill with Day One Agency
  • Growing Hope in Alzheimer's Disease — Eisai with GCI Health
  • Reebok Courting Greatness — Reebok with M&C Saatchi Sport & Entertainment North America
  • Rosenberg Space Habitat — Rosenberg with Peppercomm, a Ruder Finn Company
  • Work for Humankind — Lenovo with Zeno Group

Audio: Podcasts + Music

  • All Business. No Boundaries. Podcast — DHL Supply Chain
  • Cracker Jill — Frito-Lay with Ketchum
  • Drive Podcast — Ford Motor Company with Civic
  • Kind Cities — Lenovo with Zeno Group
  • Rice Krispie Treats - Anthem — Kellogg's Company with Weber Shandwick

Gamification/User-Generated Contests

  • #belairdirectDriveChallenge — belairdirect with Clark Influence and Omnicom Group
  • Teens Test Luck & Tires in Search of #GoldenGauge — Michelin North America with Ketchum
  • The Summer of Laff-ter — Laffy Taffy - Ferrara Candy Company with Day One Agency, Agency H5, Mindshare

Identity Branding

  • Flamin' Hottie Snackable Screens — Frito-Lay North America: Doritos and Cheetos with Ketchum Goodby, Silverstein & Partners, D3, OMD and ShakerMaker
  • Live Boricua — Discover Puerto Rico with Ketchum
  • New Day, New Du. — The DuSable Black History Museum and Education Center with Zeno Group
  • Seize the Yay: Baskin-Robbins Announces its First Major Rebrand in Nearly Two Decades — Baskin-Robbins (Inspire Brands) with MSL
  • The Power of a Data-Driven, Strategic Rebrand — Avery Dennison with M Booth

Illustrations + Photography

  • Beers & Queer History — Miller Lite with ICF Next
  • Gingerbread Dive Bars — Miller High Life with ICF Next
  • Hood’s 175th Anniversary Mural — Hood with M Booth
  • Small Business Resilience Series — Block Advisors by H&R Block with Carmichael Lynch Relate
  • Sparking Conversation about Basil Hayden Through Social-First Photography & Illustration — Basil Hayden with Day One Agency

Meme

  • Chipotle Mexican Grill x Corn Kid — Chipotle Mexican Grill with Day One Agency and Cameo for Business
  • Dragon Flame Pizza: Heating Up Fans’ Pizza Night — Papa Johns with Current Global
  • Pumpkin Spice Trash Bags — Hefty with ICF Next

Real-time Engagement (Crisis and Issues)

  • Winner: Pride Proud — San Francisco Pride with Bospar

Real-time Engagement (Newsjacking)

  • And Sprite! — Jack in the Box with Small Girls PR
  • Love Pittsfield — City of Pittsfield, Massachusetts with Bospar
  • Papa Johns One-Day Contracts — Papa Johns with Current Global
  • The Heinicke Deal — A-B InBev, Bud Light with 3pm Agency / Weber Shandwick
  • This Game is For Us All — Budweiser - Labatt Breweries of Canada with Veritas

PR in the Metaverse

Virtual Worlds

  • Animal Crossing Omnipod Bay — Insulet with Porter Novelli
  • Launching The First Dog Park In The Metaverse — Get Joy with Sēd and Metaverse Technologies
  • Wendyverse — Wendy's with Ketchum

Metaverse Events and Experiences

  • Chipotle Mexican Grill - Roblox Boorito — Chipotle Mexican Grill with Day One Agency
  • Optima Classical Academy - Virtual Reality News Conference — Optima Domi with Sachs Media
  • Samsung Superstar Galaxy on Roblox — Samsung with UEG

Gaming in the Metaverse

  • Winner: Animal Crossing Omnipod Bay — Insulet with Porter Novelli

NFTs

  • Dwyane Wade x Budweiser Zero NFT — Budweiser with Allison+Partners
  • Lamborghini Ultimate — Lamborghini with INVNT Group
  • The Summer of Laff-ter — Laffy Taffy - Ferrara Candy Company with Day One Agency, Agency H5, Mindshare

Partnerships

Media Partnership

  • Here for What Matters — Dollar General with BCW, HZ
  • Teens Test Luck & Tires in Search of #GoldenGauge — Michelin North America with Ketchum
  • When Cancer Grows Old — Sanofi with GCI Health

Influencer Partnership

  • 21-Day Swapstakes — Splenda with Ruder Finn
  • Beers & Queer History — Miller Lite with ICF Next
  • Focusing on Financial Wellbeing: The Introduction of Laurel Road's Financial Therapist — Laurel Road
  • Phexxi “House Rules” Campaign — Evofem with Real Chemistry, McCann Health NJ, McCann Health Engagement and Mediahub

Celebrity Partnership

  • And Just Like That, You Can Stay at Sarah Jessica Parker’s Hamptons Home — Booking.com with H&S
  • Baking 9 to 5: Duncan Hines x Dolly Parton — Duncan Hines with Conagra Brands and M Booth
  • CareWalks — Haleon with Edelman, Weber Shandwick, iHeartRadio, CaST
  • Fendt Teams With Country Star Luke Bryan to Harvest Farm-to-Fan Popcorn — AGCO/ Fendt Farm Equipment with Exponent PR & Colle McVoy
  • Hertz Let’s Go! Sherri Shepherd Cross-Country Move — Hertz with X2PR

NGO and Charity Partnerships

  • Grok Academy Cyber Live — Grok Academy with INVNT APAC
  • National Blueberry Month — U.S. Highbush Blueberry Council with Padilla
  • The Hero Wagon — Radio Flyer with Current Global

Brand Partnership

  •  Doritos + Stranger Things: “Live From The Upside Down” — Frito-Lay North America with Ketchum
  • Engineered For More — Duracell with Citizen Relations
  • Hands on a Hot Drop — Modelo with Ketchum, Boom Ventures
  • Reimagining The Riddell Speedflex Helmet for The Next Generation — Riddell with BCW
  • SuperHole III — Johnsonville with Current Global

Data and Analytics

Social Listening

  • Winner: Have You Ever Put Butter on Pop-Tarts? — Kellogg's Company with Weber Shandwick

Data in Campaign Planning and Development

  • Cheez-It 100% Real Originals — Kellogg's Company with Weber Shandwick
  • CloroxPro®: Evaluating & Curating B2B Social Media Strategy — The Clorox Company, CloroxPro® with Ketchum
  • Demolishing Data SilosIntegrated Analytics & Brand Perception Dashboard — Zoom with Zeno Group
  • On The Fence — Illinois Department of Health with TimeZoneOne with partners Schafer Condon Carter, Tessa Films and Civis Analytics
  • Reinvigorating a Beloved CSR Program to Drive Business Impact — Sonic (Inspire Brands) with MSL

Behavioral Science

  • Winner: One Sequential Step at a Time from Tip to Grip — Tampax (Procter & Gamble) with MSL

Insight

  • Building Better Lives — Optimum Nutrition with MikeWorldWide
  • Deep Dive into Intel Convinces TSMC to Invest in the Brand Attribute “Innovation” — TSMC with The Hoffman Agency
  • Kimpton Debuts On Demand Family Fridge Program for Guests Traveling with Breast Milk — Kimpton Hotels & Restaurants with Allison+Partners
  • Preserve the Pit Year 2 — Kingsford Charcoal with Current Global
  • SAXX Celebrates the Snip — SAXX with Zeno Group, Quality Meats

Original/Commissioned Research for PR

  • American Express - 2022 Global Travel Trends Report — American Express with Day One Agency
  • Coldwell Banker Uncorks the Housing Market — Coldwell Banker Real Estate
  • Lifetime of Pet Care — Synchrony with The Harris Agency
  • Taking Attest’s treasure trove of data to a US audience — Attest with Wise Up PR
  • Tropicana Toothpaste — Tropicana with MullenLowe PR, Cramer-Krasselt, OMD

Measurement and Post-Campaign Analysis

  • Winner: Building a Measurement Engine — Michelin with Ketchum

The Tech Stack Awards

Social Media and Social Listening Tools

  • Winner: Measuring Jake from State Farm’s Debut on TikTok — State Farm with Ketchum

Campaign Measurement Tools

  • Winner: omniearnedID™ Brand Lift Methodology Quantifies the Power of PR for Wendy’s — The Wendy's Company with Ketchum

PR Software and Services

  • Winner: PRophet: AI-Driven Tech That Makes PR Pros More Performative — PRophet with KWT Global

Campaign Awards

Platform Creation

  • Corona Plastic Fishing Tournament — Corona with Allison+Partners and We Believers
  • Ford Heritage Vault Launch — Ford Motor Company with Hill+Knowlton Strategies
  • Here for What Matters — Dollar General with BCW, HZ
  • The All-Inclusive Photo Project — Celebrity Cruises with Good Relations New York
  • The National Peanut Board’s Nutty Neutralizer — National Peanut Board with Golin

Content Marketing Campaign

  • BBQuest: Beyond the Pit — Texas Beef Council with Hahn
  •  Doritos + Stranger Things: “Live From The Upside Down” — Frito-Lay North America with Ketchum
  • Furry Influencers Join in Song and FleaSAs — Seresto® with Ketchum
  • Introducing CareWalks — Voltaren Arthritis Pain Gel with Weber Shandwick, Edelman, CaST, and iHeartRadio
  • The First-Ever Gaming Shower — Irish Spring with BCW

Storytelling

  • CeraVe Keeps the Spotlight on Nurses With Chapter 2 of Nurse Story Docuseries — CeraVe with Gradient Experiential, Trymark with Coyne PR
  • Cracker Jill — Frito-Lay with Ketchum
  • KenTRUCKy Super Duty Truck Reveal — Ford Motor Company with Imagination
  • Lay's Golden Grounds — Frito-Lay/Lay's with Ketchum, Chiat, OMD
  • Thank You Crew — McDonald's with Golin, Bully Pulpit Interactive

Data-Driven Campaign

  • Best in Class Analytics for Doptelet — Sobi with Real Chemistry
  • Covid-19 Public Awareness Campaign — New Jersey Department of Health with Kivvit
  • Sleighing the Holidays with Surimi Seafood — Genuine Alaska Pollock Producers (GAPP) with Ketchum
  • You’re probably spending too much time ‘Slack-splaining’ — Loom with Method Communications

Boldest Campaign

  • #TapeOutHate — Budweiser - Labatt Breweries of Canada with Veritas
  • F-150 Lightning Strikes — Ford Motor Company with Imagination
  • Hidden Valley Ranch Diamond — Hidden Valley Ranch with Current Global
  • Pride Proud — San Francisco Pride with Bospar
  • The All-Inclusive Photo Project — Celebrity Cruises with Good Relations New York

Most Disruptive Campaign

  • #TapeOutHate — Budweiser - Labatt Breweries of Canada with Veritas
  • Arby’s Ignites the Fish Wars with Rapper Pusha T’s Fish Diss — Arby's (Inspire Brands) with MSL
  • Can't Touch This — Neon with Bospar
  • Flamin' Hottie Snackable Screens — Frito-Lay North America: Doritos and Cheetos with Ketchum Goodby, Silverstein & Partners, D3, OMD and ShakerMaker
  • Launching The First Dog Park In The Metaverse — Get Joy with Sēd and Metaverse Technologies

Combating Disinformation

  • #SaveBrockOllie — Weedmaps with MikeWorldWide
  • The Super Legit Book of Really Real Egg Facts — Egg Farmers of Canada with Citizen Relations

Corporate Values in Action

  • British Airways Royal Welcome — British Airways with W Communications
  • Cracker Jill — Frito-Lay with Ketchum
  • PepsiCo Juntos Crecemos: Uplifting Latina Entrepreneurs with Jefa-Owned — PepsiCo with Boden
  • Puffs Power Pals Soar to New Heights — Puffs (Procter & Gamble) with MSL
  • The Hero Wagon — Radio Flyer with Current Global

Start-Up Marketing Campaign

  • Can't Touch This — Neon with Bospar
  • Making Email Security the Norm — Abnormal Security with MikeWorldWide
  • Reinventing Corporate Venturing — UP.Labs with The Bulleit Group

Emerging Sector Campaign

  • #SaveBrockOllie — Weedmaps with MikeWorldWide
  • Cleaning Up Space — Espace with Method Communications
  • Fusing AI with Common Sense — Elemental Cognition with The Bulleit Group

Pro-Bono Campaign

  • The Brand Agency x Spend with Ukraine — Spend with Ukraine with The Brand Agency
  • The Reality Flag — Human Rights Campaign with BCW, WPP, VMLY&R, Hogarth, Wavemaker
  • Ugly Truths Holiday Sweaters — Canadian Mental Health Association with Citizen Relations

Micro-Budget Campaign

  • Arby’s Had Beef with the Burger Industry, so They Fixed It. — Arby's (Inspire Brands) with MSL
  • Natural Light Vintage Can Launch — Anheuser Busch - Natural Light Beer with M&C Saatchi Sport & Entertainment North America
  • Parmigiano Reggiano Day: Fall 2021 Micro-Budget Campaign — Parmigiano Reggiano Consortium
  • Pride Proud — San Francisco Pride with Bospar
  • Truly Hard Seltzer Truly Vibin' Campaign — Truly Hard Seltzer with MullenLowe

This Year’s Issue: Ukraine

  • Winner: The Brand Agency x Spend with Ukraine — Spend with Ukraine with The Brand Agency

Agency Awards

Disruptive Agency of the Year

  • A Thriving MSL and Its Stellar Year: MSL Disrupts the Industry as it Celebrates its First Half-Century — MSL
  • Day One Agency, Disruptive Agency of the Year — Day One Agency
  • Not Just A PR Agency — Bospar
  • Spool, the first people first agency — Spool Marketing and Communication
  • The Bliss Group, Disruptive Agency of the Year — The Bliss Group

Data-Driven Agency of the Year

  • Growth & Innovation: Fueling Zeno Analytics — Zeno Group
  • How Insightful Analytics Empower Empathy Intelligence — Ketchum

Purpose-Driven PR Agency of the Year

  • Age Appropriate Design Code, “Kids Code,” Legislation - Earned Media Campaign — California “Kids Code” Coalition with Bryson Gillette
  • From Purpose Driven Mindset to Championing Courageous Moves: Zeno Impact Continues to Grow — Zeno Group
  • Purpose-Driven PR Agency of the Year: Crowe PR — DermTech, DocGo & Skrewball Whiskey with Crowe PR
  • Shaping the Stories of Innovation, of Humanity — Verge Scientific Communications
  • Taking Action with Purposeful Programs and Values-Led Decision Making — Mission North with Mission North

Diversity, Equity & Inclusion Initiative

  • Igniting Possibilities — Hotwire
  • The Hoffman Agency’s North Star for Rethinking Diversity, Equity and Inclusion: “Purposeful” — The Hoffman Agency
  • Time to Face the Influencer Pay Gap — MSL

Agency Thought Leadership

  • Examining Weaponized Disinformation Against Corporate America — Marathon Strategies
  • Reinventing how agencies support the startup community — Sēd

Agency of the Future

  • INVNT Group — INVNT Group
  • Catalyzing Cross-Sectoral Partnerships for Business & Societal Impact — Multiple Organizations with APCO Worldwide
  • Not Just A PR Agency — Bospar
  • Real Chemistry — Real Chemistry
  • Spool, the first people first agency — Spool Marketing and Communication

Individual Awards

Creative Professional of the Year

  • Ben Therrien as Creative Professional of the Year — Ketchum
  • John Nolan, EVP, Brand Marketing — Ruder Finn
  • Josh Budd — Citizen Relations

Data Professional of the Year

  • How A Business Major ‘Dropout’ Became An Expert In Data Analysis — OkCupid
  • Kelsey White, VP Research — Method Communications
  • Tejas Totade — Ruder Finn

DE&I Professional of the Year

  • Erica Samadani, SVP, Executive Director of Public Relations — MullenLowe
  • Establishing Alloy’s DE&I Committee — Maury Chasteau-Simien, Vice President, Alloy
  • Judith Harrison — Weber Shandwick

Iconoclast of the Year

  • Curtis Sparrer: Taking a Stand and Speaking Up — Bospar
  • Sena Pottackal — Accessible By Design
  • Steve Cody — Peppercomm, A Ruder Finn Company

Innovator of the Year: Agency

  • Catherine Merritt, Creator of a New Kind of Agency — Spool Marketing and Communications
  • Diana Littman, CEO, MSL U.S. — MSL
  • Loretta Markevics: Breaking new ground for startups — Sēd

Innovator of the Year: Brand

  • A Team 'Inspired': Innovating with Inspire Brands — Inspire Brands with MSL
  • Applebee's X Innovator of the Year: Brand — Applebee’s Grill Bar with Current Global

And finally…

Write your own category

  • Ascent to Semiconductor Industry Leader — GlobalFoundries with Greenough Communications
  • Kimpton Brings Stay Human to Life Through New Partnerships Programming — Kimpton Hotels & Restaurants with Allison+Partners
  • Nurturing Pioneers to Solve Health Inequities — Johnson and Johnson with Ketchum, J3, Medium Rare, The Shark Group and Real Chemistry