2022 SABRE Awards EMEA Winners

The 2022 EMEA SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, were announced at the first live SABRE Awards ceremony in the EMEA region since 2019 on May 27, 2022. Also honoured were the Consultancies of the Year and Best Consultancies to Work For.

Platinum SABRE Award for Best in Show

Winner:
Mount Recyclemore — musicMagpie with Fanclub

Finalists:
#2: #longlivetheprince — The Kiyan Prince Foundation with MHP Mischief
#3: #BrowseResponsibly — O2 Slovakia with Seesame, Free Andy Agency, Zenith Media
#4: Unmute — Unilever with Weber Shandwick
#5: Mastercard launching True Name in Europe — Mastercard Europe with Omnicom PR Group, FCB

The Young Changemaker Award

The 2022 Young Changemakers Award North America

• Sofiat Kolawole

Diamond SABRE Awards

The SABRE Award for Superior Achievement in Brand-Building

• The O2 in Fortnite Creative — O2 with Hope&Glory and VCCP

The SABRE Award for Superior Achievement in Reputation Management

• Reputation in the can — Tiger Brands with Razor (M&C Saatchi Group SA)

The SABRE Award for Superior Achievement in Research and Planning

• Reshaping quarterly financial results comms strategy based on data — Novartis with Commetric

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Towards the Subsidiary of the Future. A data-driven internal communications program designed for transformational change. — MSD Sharp & Dohme with Ketchum Germany

Geographic

Africa

• Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications

The Balkans

• Live a NIGHTmare — Habitat for Humanity Romania with Golin Romania, Mullen Lowe Romania, Initiative Romania, Men in Black

The Baltic

• Career UpDate — Bitė Lietuva with coagency

Benelux

• Equal Jersey — Volleyball World with Ogilvy Social Lab - Amsterdam

DACH

• Bodylove — Dove with Edelman

Central Eastern Europe

• #BrowseResponsibly — O2 Slovakia with Seesame, Free Andy Agency, Zenith Media

France

• Construire avec L — Lego with Marie Antoinette L'Agence

Iberia

• #RealVoicesofPride — FELGTB with Edelman

Mediterranean

• ABBRACCI for Nurses — Barilla - Mulino Bianco with INC

The Middle East

• New Normal, Same Cancer — AstraZeneca with Hill+Knowlton Strategies

Nordics

• Dress Code Freedom — Zalando with SEK

Ukraine

• Building #TheResilient Ukraine — One Philosophy with

Turkey

• #DoveSelfesteemProject (Reverse Selfie) — Dove with PR House İletisim ve Danismanlik

United Kingdom and Ireland: Small Budget

• Three Fries — McDonald's with Ready10

United Kingdom and Ireland: Medium Budget

• Green on Screen — Smart Energy GB with Tin Man

United Kingdom and Ireland: Large Budget

• The Worst Ad Campaign — Bango with Wildfire

Multi-Country Programme

• Love the Journey — Adobe with Golin

Global Programme

• World's first QR-Kit — Tromsø Football Club with Fuse Norway

Practice areas

Marketing Communications

Business-To-Business Marketing

• Mastercard: Empowering Every Business — Mastercard with Weber Shandwick MENAT

Consumer Marketing (Existing Product)

• Morse CoD — Papa John's with W Communications

Consumer Marketing (New Product)

• Kari Traa. No more secrets. — Kari Traa with Trigger Oslo

Inclusive Marketing

• Unmute — Unilever with Weber Shandwick

Integrated Marketing

• Stay In Play — adidas with Hill+Knowlton Strategies

Corporate Reputation

Institutional Image

• Pre-loved Labels — IKEA with Hope&Glory

Employee Communications

• Time To Take It — Volvo Cars with Hill+Knowlton Strategies

Employer Branding

• Different, but equal — LIDL Slovensko with SKPR Strategies, Slovák & Friends

Executive Communications

• Defining Hybrid Working — IWG with MHP Mischief

Capital Markets Communications

• Out of this world: Breathing new life into an industry veteran — AAC Clyde Space with Bladonmore

Engaging Society

Cause-Related Marketing

• Mount Recyclemore — musicMagpie with Fanclub

Community Relations

• Uncancel Collection — União Audiovisual with Corpcom, SATG, NOSSA, H2N

Corporate Social Responsibility

• Marked for life — Trygg-Hansa with BCW Stockholm

Public Education

• How to blow a whistle — The Norwegian Labor Inspection Authorities with Geelmuyden Kiese

Advocacy

Crisis Management

• Subway - 100% Tuna — Subway with MSL UK

Issues Management

• Let's Do London — The Mayor Of London with The Romans

Public Affairs

• A Life on Paper — Coalition of Oncology Patients of Ukraine, Lung Cancer Awareness Year with Gres Todorchuk

Media Relations

Corporate Media Relations

• In Search of Gigacorns - Ballou for 2150 VC — 2150 VC with Ballou

Product Media Relations (consumer media)

• Space Oddity — The Royal Mint with Hope&Glory

Product Media Relations (Trade Media)

• Revealing the data decision gap — Quantexa with Positive

Digital and Social Media

Digital Campaign

• #wombstories and the pain museum — Essity / Bodyform with Ketchum UK

Social Media/Social Networking Campaign

• 13000 reasons to visit Northern Norway — Visit Norway with Trigger Oslo

Influencer Marketing

• The screen crib — Multiópticas with LLYC

Branded Journalism

• Little Book of Biniste — Storia.ro with MSL The Practice

Word of Mouth

• The World's Youngest Headhunter — K.I.D.S. Foundation with MSL Group Poland

Experiential

Guerrilla Marketing

• Fountains full of plastic waste — LIDL Slovensko with SKPR Strategies

Publicity Stunt

• Bombay Sapphire Supermarket — Bombay Sapphire with Ogilvy PR with AMV BBDO and the Design Museum

Special Event

• Art is coming home — The National museum of art, design and architecture with Trigger Oslo

Sponsorship

• #NeverSettle: Guinness and the Women's Six Nations — Guinness with Hope&Glory and Wilson Hartnell

Trade Show

• How to make a tractor famous — Nellemann Machinery with Nova Vista

Specialist Audience

Marketing to Men

• Four Lads #BlockTheNoiseWithSony — Sony with Hope&Glory

Marketing to Women

• The Boob Life — Tommee Tippee with Manifest

Marketing to Youth

• #longlivetheprince — The Kiyan Prince Foundation with MHP Mischief

Marketing to Seniors

• Let’s Talk the Joy of Later Life Sex — Relate with Ogilvy PR

Multicultural Marketing

• Every love is love — Absolut Vodka (Pernod Ricard Slovakia) with PR Clinic, JandL

Industry sectors

Consumer Goods

Automotive

• Very Gay Raptor — Ford of Europe with WPP Ford Team

Fashion & Beauty

• Soap & Glory Land — Soap & Glory with Hill+Knowlton Strategies

Food & Beverage

• Weetabix n Beanz — Weetabix with Frank

Home & Furniture

• ΙΚΕΑ - Get The Look #BernieSanders — IKEA with Ogilvy Greece

Consumer Products

• The Boob Life — Tommee Tippee with Manifest

Consumer Services

Entertainment

• Tiger King 2: The TikTopera — Netflix with Hope&Glory

Financial Services

• Mastercard launching True Name in Europe — Mastercard Europe with Omnicom PR Group, FCB

Food Service

• AltKFC - the first “alternative” restaurant inspired by KFC brand mythology: KFC’s AltKFC web-series launch — KFC Romania with Golin Romania, MRM Romania & UM Romania

Retailers

• Penny. Today — Penny. with MSL The Practice

Travel & Tourism

• Sweatpant Boots — Business Iceland with M&C Saatchi Talk

Business-to-Business

Energy and Natural Resources

• Shell - Simplifying the company structure — Shell with Hill+Knowlton, Finsbury, Wunderman Thompson

Chemicals & Industrials

• Solein—the most revolutionary protein in the world — Solar Foods with Avidly

Professional Service Firms

• UBS Growth Talk — UBS Switzerland with Farner Consulting, John Allen

Real Estate & Construction

• Lisbonska. Neighbourhood Conversations. Communication of a difficult development project — Grupo Lar Polonia with N42 sp. z o.o.

Transportation & Logistics

• When Harry met Santa — Posten with POL

Technology

Consumer Electronics

• Wildlife Watch — Samsung with Edelman

Technology: Hardware

• Dress Release — Roland DG EMEA with Fight or Flight

Technology: Software & Services

• 2021 by George Orwell — Avast with The Romans

Telecommunications

• #BrowseResponsibly — O2 Slovakia with Seesame, Free Andy Agency, Zenith Media

E-Commerce

• Mount Recyclemore — musicMagpie with Fanclub

Healthcare

Animal Care

• Showing up for homeless pets: Launching the world-first State of Pet Homelessness Index — Mars Petcare with Edelman

Consumer Health

• How Does ADHD Feel Like? — Takeda with Drum Communications, Psyon Games, Halla Tuotanto

Healthcare Providers

• The incredible story of CoviMedical - A DJ booker turns into Germany’s No 1 face for Covid-19 tests — CoviMedical with MSLGroup Germany

Medical Technology

• 50% Is Not Enough – Boosting Vaccine Confidence in the UAE — G42 Healthcare with APCO Worldwide

Pharmaceutical: RX

• Stella: A Trailer Of A Movie That Should Exist — Sanofi with Weber Shandwick

Non-Corporate

Associations

• Animals do what? — NSPCA with Razor / M&C Saatchi Abel

Educational and Cultural Institutions

• Making STEM Stimulating — IET with W Communications

Government Agencies

• The vaccine campaign: Do it for yourself — Oslo Municipality with Trigger Oslo, Vi er OSS and One Big Happy Family

Not-For-Profit Organizations

• Billion Dollar Collection — H&M Foundation with Prime Weber Shandwick