IN2 SABRE Award Asia-Pacific 2021 Winners | PRovoke Media
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2021 IN2 SABRE Awards Asia-Pacific Winners

The 2021 IN2 SABRE Awards, which recognize excellence in multimedia content creation, will be presented during the Asia-Pacific virtual SABRE Awards ceremony September 15. Tickets are available here.

A complete list of winners follows:

Earned Media

Digital and Print Media
Winner:

  • Making India Know Proteins 'Soy' Much Better — Right To Protein with FleishmanHillard India

Certificates of Excellence:

  • Against All Odds: The Hari Opens — The Hari Hong Kong with CatchOn, A Finn Partners Company
  • Securing India's Digital Payments Vision — The PCI Security Standards Council with FleishmanHillard India
  • Still Six Lives — Red Nose with Icon Agency
  • We Bare Bears: The Movie — WarnerMedia with FleishmanHillard Manila, 888 Ideas, Agrakom PR, Cross Public Relations, In.Deed Communications, Rainmaker, Sterling Advisory

Broadcast Media (Radio/Television)
Winner:

  • Keeping the love for flying alive — Qatar Airways with Hill+Knowlton Strategies
Certificates of Excellence:
  • CoreLogic: Making Property Data Accessible — CoreLogic with Alexander PR
  • Save Our Seafarers — Uniteam Marine with ERA
  • Truly Incredible Care — Carers Victoria with Icon Agency
  • You Haven't Been Drinking Alone — Alcohol and Drug Foundation with Icon Agency

Creation of Persuasive Content
Winner:

  • Save Our Seafarers — Uniteam Marine with ERA

Certificates of Excellence:

  • #Not Tired of Hundreds of Trials# Rejoice Larger-Than-Life Challenge — Rejoice with BlueFocus Digital
  • Comms advisor for historic M&A deal in China — PetroChina with Hill+Knowlton Strategies
  • “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness — Libresse with BlueFocus Digital
  • Still Six Lives — Red Nose with Icon Agency

Best In Digital/Print B2b Media
Winner:

  • Old factory goes Smart! — Schneider Electric Korea with the spring company

Sponsored and Paid Media

Public Service Announcement - broadcast, digital or print
Winner:

  • You Haven't Been Drinking Alone — Alcohol and Drug Foundation with Icon Agency
Certificates of Excellence:
  • Dharavi Diligence — Bill and Melinda Gates Foundation with Weber Shandwick India
  • Smoked Lungs – CSR Communication Campaign on World No Tobacco Day 2021 — Tencent Medipedia with Ogilvy Guangzhou
  • Still Six Lives — Red Nose with Icon Agency
  • Voice for Justice — Free a Girl with FleishmanHillard India

Best Influencer Programs Endorsements (Paid)
Winner:

  • The First Menstruation Themed Live Stream Exhibition Event of Libresse New Product Launch — Libresse with BlueFocus Digital
Certificates of Excellence:
  • Putting Eye Care On The Health Agenda — Johnson & Johnson Vision with DeVries Global Singapore
  • The Chicken Dance — KFC with ERA
  • When Inspiration Pops — Wildcats (for Singha Soda) with ERA

Advertising - broadcast, digital or print
Winner:

  • “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness — Libresse with BlueFocus Digital
Certificates of Excellence:
  • China‘s First Public Welfare of Aesthetic Education in Remote Areas — Rejoice with BlueFocus Digital
  • Solar Forest — Hanwha Group with Innocean Worldwide
  • Ta Ya Steady Power — Ta Ya Electric Wire & Cable with Ogilvy Taiwan
  • When Inspiration Pops — Wildcats (for Singha Soda) with ERA

Social Media and Community Management

Best use of global social networking platforms
Winner:

  • When Inspiration Pops — Wildcats (for Singha Soda) with ERA
Certificates of Excellence:
  • From Now to Next: Achieving 66,000 Global Attendance at First Virtual 2021 Asian Financial Forum — AFF 2021: Asian Financial Forum / Hong Kong Trade Development Council with Ruder Finn Asia
  • Midnight-Temptation Anime — Saga Prefecture with Dentsu
  • Save Our Seafarers — Uniteam Marine with ERA

Best use of Asian social platforms
Winner:

  • Love For City Guardian, Protect Her Against the Sun — Clarins with Ruder Finn Thunder
Certificates of Excellence:
  • Donate Your Time for Underprivileged Students — LinkedIn with BCW
  • Lenovo Youth Week: Innovation for Creation — Lenovo with BCW
  • Weaving Garment Workers Together — Smart Myanmar with the European Union with ERA
  • Yili Zhennong & My People, My Homeland — Yili Zhennong with BlueFocus Digital

Best In Real-Time Engagement
Winner:

  • Weaving Garment Workers Together — Smart Myanmar with the European Union with ERA
Certificates of Excellence:
  • Belated Congratulations With Flowers — Nippon flower Council with Dentsu
  • LG Local Legends / #LGLocalLegends — LG Electronics Australia with Hill+Knowlton Strategies Australia and Tonic The Agency
  • Yili Zhennong has a real flavor of new year locally — Yili Zhennong with BlueFocus Digital

Best Meme/Viral Campaign
Winner:

  • The Chicken Dance — KFC with ERA
Certificates of Excellence:
  • “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness — Libresse with BlueFocus Digital
  • “Non-scripted” Documentary: The Beauty of Age 18 is Only For Once — Rejoice with BlueFocus Digital
  • Terracotta Army-Themed Golden Skin Launch on Health Card for Vaccination — Tencent Healthcare with Ogilvy Guangzhou

Digital & Creative Categories

Brand Digital Platforms
Winner:

  • Kia VR Driving Center (VRDC) — Kia with KPR
Certificates of Excellence:
  • FedEx Asia Pacific Business Insights: The New Look of Thought Leadership — FedEx Asia Pacific with Ketchum Hong Kong
  • Solar Forest — Hanwha Group with Innocean Worldwide
  • Tuna Scope 2020 — Kura Sushi with Dentsu
  • We Bare Bears: The Movie — WarnerMedia with FleishmanHillard Manila, 888 Ideas, Agrakom PR, Cross Public Relations, In.Deed Communications, Rainmaker, Sterling Advisory

Digital Newsrooms
Winner:

  • Jiran-Hyperlocal Content & Commerce Platform — TM Net with Edelman Malaysia

Digital Video
Winner:

  • “Non-scripted” Documentary: The Beauty of Age 18 is Only For Once — Rejoice with BlueFocus Digital
Certificates of Excellence:
  • #Not Tired of Hundreds of Trials# Rejoice Larger-Than-Life Challenge — Rejoice with BlueFocus Digital
  • Champion Restart — Nike with Weber Shandwick
  • Smoked Lungs – CSR Communication Campaign on World No Tobacco Day 2021 — Tencent Medipedia with Ogilvy Guangzhou
  • You Haven't Been Drinking Alone — Alcohol and Drug Foundation with Icon Agency

Podcast/Webinar/Webcast
Winner:

  • Weaving Garment Workers Together — Smart Myanmar with the European Union with ERA

Certificates of Excellence:

  • Living Our Values Let the Values Talk and Inspire — Texas Instruments
  • Mapping Evil — Esri Australia
  • Powering the future of flu protection — Sanofi with GCI Health

Branding and Identity- including logo and other design work
Winner:

  • Drop 158 Festival by Budweiser — Budweiser with The Orangeblowfish
Certificates of Excellence:
  • Cannings Purple Helped Hyzon To Accelerate the Energy Transition — Hyzon Motors with Cannings Purple
  • Charting the Course for Global Business Increase — EquitiesFirst with Ruder Finn Asia/RFI Asia
  • Zodiac - An Astrological Twist on Cocktails — Zodiac with The Orangeblowfish