2020 IN2SABRE Awards Asia-Pacific Winners

The 2020 IN2SABRE Awards, which recognize excellence in multimedia content creation, will be presented during the Asia-Pacific virtual SABRE Awards ceremony September 24. Tickets & tables are available here.

A complete list of winners follows:

DIGITAL AND PRINT MEDIA
WINNER:
India Protein Day — Right To Protein with FleishmanHillard India

CERTIFICATES OF EXCELLENCE:

• ART Power HK — ART Power HK with Sinclair Arts
• Marriott Bonvoy Master Class — Marriott International with Kiwi Communications
• Mentemia App Launch — Mentemia with Boyd PR New Zealand
  
• The Unmissables — Missing Persons Advocacy Network with SenateSHJ
  

BROADCAST MEDIA (RADIO/TELEVISION)
WINNER:
High-So to All-So — Coca-Cola with ERA Myanmar

CERTIFICATES OF EXCELLENCE

• Mind HK: Breaking the HK Mental Health Taboo — Mind Hong Kong with Sinclair
• Paving India’s way, for a secure card payments ecosystem — Payment Card Industry Security Standards Council with FleishmanHillard
  

CREATION OF PERSUASIVE CONTENT
WINNER:
The Billie System: Upcycling for a Sustainable Future — Novetex Textiles with CatchOn, A Finn Partners Company

CERTIFICATES OF EXCELLENCE:

• India Protein Day — Right To Protein with FleishmanHillard India
  
• JD Extraordinary Science Laboratory 【HERE COMES 5G】 — JD with BlueFocus Digital
• Made by Daikin, Made in Vietnam — Daikin with Vero
• The Perfect Voiceovers — Causes for Animals Singapore with Edelman Singapore

BEST IN DIGITAL PRINT/B2B MEDIA
WINNER:
Innovation with Deep Impact - Building a Community of Deep Tech Daredevils for Our Future World — SGInnovate with IN.FOM

CERTIFICATES OF EXCELLENCE:

• B2B Campaign – A Fresh Take: Annual Randstad Employer Brand Research 2019 — Randstad Australia with History Will Be Kind
• More Than a Venue! — International Convention Centre Sydney with History Will Be Kind

BEST IN PRODUCT REVIEWS (EARNED)
WINNER:
Bosch New Beginnings — Bosch with Allison+Partners


MEDIA PARTNERSHIP
WINNER:
Societe Generale Rugby World Cup Fanzone — Societe Generale

CERTIFICATES OF EXCELLENCE:

• High-So to All-So — Coca-Cola with ERA Myanmar
• vivo NEX3 5G Phone Launch Campaign — vivo with Ruder Finn China

PUBLIC SERVICE ANNOUNCEMENT - BROADCAST, DIGITAL OR PRINT
WINNER:
'Protein For Better Immunity' — Right To Protein with FleishmanHillard India

CERTIFICATES OF EXCELLENCE:

• 70th Anniversary Integrated Marketing Review Campaign — Yili with BlueFocus Digital

BEST INFLUENCER PROGRAMS ENDORSEMENTS (PAID)
WINNER:
Liberating Our Periods_Libresse Women Marketing Campaign — Libresse with BlueFocus Digital

CERTIFICATES OF EXCELLENCE:

• Singapore Tourism Board “Encounter the Unexpected” IMC Campaign — Singapore Tourism Board with Ruder Finn Shanghai
• Skin advanced new product promotional activity in 2019 — Skin advanced with UTOP
• Telework Life Manga Comic Campaign — Cisco Japan with FleishmanHillard Japan
• vivo NEX3 5G Phone Launch Campaign — vivo with Ruder Finn China

BEST SEO/CONTENT DISTRIBUTION PROGRAM (PAID ORGANIC)
WINNER:
High-So to All-So — Coca-Cola with ERA Myanmar

CERTIFICATES OF EXCELLENCE:

• India Protein Day — Right To Protein with FleishmanHillard India
  

ADVERTISING - BROADCAST, DIGITAL, OR PRINT
WINNER:
Connecting KIDS — Kiko Network/CAN-Japan with Dentsu and Dentsu Public Relations

CERTIFICATES OF EXCELLENCE:

• H+K's vital role in securing Asia’s largest 2018/19 M&A — Anta with Hill+Knowlton Strategies
• Liberating Our Periods_Libresse Women Marketing Campaign — Libresse with BlueFocus Digital
• Solar Boat : Clean Up Mekong — Hanwha Group with Innocean Worldwide

BEST USE OF GLOBAL SOCIAL NETWORKING PLATFORMS
WINNER:
Muscle Suits 'Every' - To help save the active backbone of Japan's industry — Innophys with BlueCurrent Japan

CERTIFICATES OF EXCELLENCE:

• #BPM100 Dance Project — Japanese Red Cross Society / Bytedance KK with TBWA\Hakuhodo
• Roboy Star of CIIE — Infineon with Archetype China
• Telework Life Manga Comic Campaign — Cisco Japan with FleishmanHillard Japan
• The #PowerOf18 — Twitter with Current Global India

BEST USE OF VISUAL SOCIAL PLATFORMS
WINNER:
The Ultimate Internship — OPPO Australia and New Zealand with CampaignLab

CERTIFICATES OF EXCELLENCE:

• #BPM100 Dance Project — Japanese Red Cross Society / Bytedance KK with TBWA\Hakuhodo
• From Packaging To Pop Culture: LAY’S Smile Story — PepsiCo India with Edelman India

BEST USE OF ASIAN SOCIAL PLATFORMS
WINNER:
7.5 million people rejected Liu Wen’s invitation to take pictures online — vivo with BlueFocus Digital

CERTIFICATES OF EXCELLENCE:

• “Stop! Mr.Du”× Bilibili Baidu AI Brand IP Content Marketing — Baidu AI with BlueFocus Digital
• Colours by Europe — CHAFEA with Strategic Public Relations Group
• Google Developer Days: Google Helps Developer and Techies Go Beyond — Google with MSL Shanghai
• Triggering Edifier's Digital Vigor — Edifier with Allison+Partners

BEST IN REAL-TIME ENGAGEMENT
WINNER:
7.5 million people rejected Liu Wen’s invitation to take pictures online — vivo with BlueFocus Digital

CERTIFICATES OF EXCELLENCE:

• Marriott International Light for Hope Campaign — Marriott International with Kiwi Communications
• My Parent's Passion — Singapore Tourism Board with ERA Myanmar

Best Meme/Viral Campaign
From Packaging To Pop Culture: Lay's Smile Story — PepsiCo India with Edelman India 

CERTIFICATES OF EXCELLENCE:

• 7.5 million people rejected Liu Wen’s invitation to take pictures online — vivo with BlueFocus Digital
• Emotive Video Campaign of Rejoice 30th Anniversary — P&G with BlueFocus Digital
• Saving Laundry from Zombie Odors — Lion Corporation with Dentsu and Dentsu Public Relations
  
• Yili Shuhua knowledge bottle – “Tips Bottle” for Spring Festival — Shuhua with BlueFocus Digital

BRAND DIGITAL PLATFORMS
WINNER:
Mind HK: Breaking the HK Mental Health Taboo — Mind Hong Kong with Sinclair

CERTIFICATES OF EXCELLENCE:

• AR you ready for Hey! — Nanyang Technological University, Singapore
• Great Conversations: a new brand, a new approach to content — Baker Tilly International with Cannings Purple
• Land Rover Road Trip Rating — Land Rover with BlueMedia
• The Hanwha Hack: The Newsroom That Turned Confusion to Cohesion — Hanwha with Weber Shandwick / Hancomm

DIGITAL NEWSROOMS
WINNER:
The Hanwha Hack: The Newsroom That Turned Confusion to Cohesion — Hanwha with Weber Shandwick / Hancomm

CERTIFICATES OF EXCELLENCE:

• High-So to All-So — Coca-Cola with ERA Myanmar

DIGITAL VIDEO
WINNER:
The Perfect Voiceovers — Causes for Animals Singapore with Edelman Singapore

CERTIFICATES OF EXCELLENCE:

• DBS Sparks Mini-Series Season 2: Everyday Heroes for a Better World — DBS Bank
  
• Emotive Video Campaign of Rejoice 30th Anniversary — P&G with BlueFocus Digital
• Inspiring Mid-Career Professionals to Become Early Childhood Educators — National Institute of Early Childhood Development with Archetype Singapore
• The Wonderful Night at the National Museum of China — Yili’s QQ Star with BlueFocus Digital

BRANDING AND IDENTITY- INCLUDING LOGO AND OTHER DESIGN WORK
WINNER:
The Broken Dagger: The Speak-Easy Bar Inspired by The Gods. — The Broken Dagger with The Orangeblowfish

CERTIFICATES OF EXCELLENCE:

• "iQOO toughness" award, Unsung Hero will Shine — iQOO with BlueFocus Digital
• Liberating Our Periods_Libresse Women Marketing Campaign — Libresse with BlueFocus Digital
• Networking from Home — APNIC
• Powering your Tomorrow with Clipsal Solar — Clipsal Solar with Archetype Australia